Marketing And Sales What's The Difference

Marketing and Sales: What is​ the​ difference?
Marketing and sales are one of​ the​ most important components of​ a​ business’s survival in​ the​ market .​
While both are dependent on​ each other many people confuse marketing with sales and vice-versa which is​ a​ big mistake .​
Marketing involves designing a​ product according to​ the​ needs of​ the​ market and customers,​ promoting the​ product through advertising etc .​
and setting up a​ competitive price for the​ product .​
Marketing is​ a​ platform which drives sales .​
While on​ the​ other hand the​ sales process is​ what you​ do to​ successfully sell a​ product and fetch a​ contract .​
Sales and marketing together is​ a​ part of​ selling and one cannot do without the​ other .​
They can also be called activities .​
The success of​ a​ business is​ critical to​ the​ success of​ these two important activities.
Marketing is​ the​ backbone of​ a​ company’s future and launching pad for the​ sales .​
While the​ marketing process encompasses the​ design of​ the​ product,​ advertising etc .​
the sales process is​ the​ execution of​ all the​ efforts which involves direct interaction with client either by in-person meeting or​ cold calls or​ by networking .​
But there is​ always an​ ongoing rivalry between the​ two,​ one claiming dominancy over other .​
The marketing people say they have an​ upper hand because they think it​ is​ they who designs the​ products,​ lays down the​ strategy and also develops tools essential for sales .​
They say sales are the​ outcome of​ marketing and thus should follow its directions .​
The sales people might not agree to​ this view and may be completely opposite in​ their opinion .​
They think that it​ is​ the​ sales people who actually sells a​ product and bring money to​ the​ business .​
But many experts believe that marketing should play a​ pivotal role among the​ two .​
a​ successful marketing campaign makes sales easy and makes people believe that it​ is​ actually the​ sales people who are the​ dominant leaders .​
The most important role of​ marketing department is​ to​ create opportunities for the​ sales department .​
Marketing drives sales and sales drives companies’ success .​
Marketing is​ like a​ life support for sales,​ one who is​ constantly backing up the​ sales department and enabling them to​ successfully deliver the​ end product .​
There shouldn’t be a​ race to​ gain supremacy over another department but a​ race to​ win the​ market and customers working together.
Many businesses combine sales and marketing together but in​ reality they have different targets .​
While the​ sales department is​ interested in​ fulfilling the​ requirements of​ what the​ customer asked for,​ the​ marketing department is​ actually busy studying what the​ market demands .​
The goal of​ the​ marketing department is​ to​ foresee how the​ market will shape up in​ future .​
They should envision their product catering to​ the​ needs of​ the​ market for next few years and be ready to​ make design changes in​ their product accordingly .​
It is​ very important that a​ company integrates their sales and marketing department in​ a​ well fashioned manner .​
It is​ the​ correct integration of​ these two important entities that fuels the​ growth of​ a​ company .​
The sale people should not be merely treated as​ the​ cash collectors .​
Each department has its own role and should go hand in​ hand in​ selling the​ product of​ the​ company and should be the​ foremost important criteria.

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