Local Marketing With Geodomains

Local Marketing With Geodomains

Local Marketing with Geodomains
A webmaster increases their chances of​ getting a​ high search engine listing by including a​ popular keyword in​ their domain name .​
However,​ if​ a​ keyword is​ too popular,​ including it​ in​ a​ domain name means nothing,​ even if​ the​ website it's pointing to​ is​ also optimized .​
This is​ why most Internet marketing gurus suggest that domain names as​ well as​ their corresponding websites use more specific keywords that aren't as​ competitive .​
One of​ the​ best ways to​ do this is​ to​ include keywords based on​ geography .​
When such a​ keyword is​ used in​ a​ domain name,​ it​ is​ known as​ a​ geodomain .​
Geodomains are highly used in​ the​ tourism industry .​
For example,​ if​ a​ person visits Maryland.com,​ they will see a​ site that offers information on​ what a​ tourist can do if​ they are planning a​ trip to​ Maryland .​
However,​ this should not dissuade other markets from centering in​ on​ a​ geodomain .​
as​ long as​ a​ product or​ service can be distributed outside of​ the​ webmaster's location,​ they should not be afraid to​ use geodomains that target national or​ even international audiences .​

This is​ not to​ say that geodomain marketing isn't better for some industries than it​ is​ for others .​
Why? It's because the​ areas that people live in​ have their own cultural and sociological needs .​
Even if​ one markets in​ their own country,​ people living in​ one state or​ province may not have as​ much of​ a​ demand for a​ particular product or​ service .​
For example,​ consider a​ website that is​ marketing private boats .​
If they use a​ geodomain that encompasses an​ area that is​ lower-income,​ naturally,​ their efforts won't result in​ many sales .​
This is​ why it's very important that webmasters investigate the​ general characteristics associated with the​ location they would like to​ create a​ geodomain for .​
So,​ how can a​ person find a​ geodomain name? Well,​ chances are state-based or​ country-based geodomains are taken at​ least for the​ most common domain name extensions .​
If they can't get these types of​ geodomains with lesser known extensions,​ they can consider combining a​ geographical term with something else or​ look for a​ more specific geodomain .​
When looking for something more specific,​ webmasters will need to​ consider making geodomains based off of​ cities,​ counties and even popular neighborhoods .​
They need to​ do this both for their own country and for other countries,​ provided that their website can meet the​ needs of​ an​ international audience .​

In conclusion,​ a​ geodomain can be a​ good method for marketing,​ if​ a​ webmaster doesn't mind trying to​ appeal to​ a​ local audience .​
Research will still be required to​ make sure a​ geodomain properly fits what is​ being promoted,​ but overall a​ webmaster will find that with the​ right geodomain,​ they will be able to​ generate more sales with less advertising expenses.
This is​ because the​ keywords used in​ geodomains are not highly focused on​ in​ the​ Internet marketing world,​ especially those that are very specific .​
And when this scenario happens,​ a​ website has a​ greater chance of​ ranking higher in​ search engine listings .​

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