Knockout Content Rich Article Techniques For Writing Must Read Lead Paragraphs

In article anatomy I like to​ teach that there are several key components. of​ course these can be stretched varied and thrown out altogether,​ but not until you're an​ expert at​ writing content-rich articles. One key component of​ a​ clear article is,​ of​ course,​ the​ lead paragraph. Second in​ importance only to​ the​ headline itself,​ the​ lead graf (paragraph for short) has to​ be engaging,​ informative and lead the​ reader to​ believe you're the​ one with all of​ the​ great advice they've been looking for.

Write a​ good lead-in and your readers will be anxious to​ act on​ whatever advice you share in​ the​ article itself and if​ they do find value in​ your advice in​ the​ article – they'll be very hungry for me of​ your expertise. Hence,​ more sign-ups to​ your e-mail newsletter – or​ better yet,​ more sales of​ your products and services.

So here are a​ few ideas for writing engaging lead paragraphs for your target audience:

A problem: Try to​ identify with a​ huge challenge or​ issue your audience is​ facing. Most likely you're facing it​ too. So expose your experiences with this problem. You'll endear yourself to​ your audience,​ cementing your status as​ the​ authority in​ your industry. Here's an​ example of​ a​ problem lead:

Mistakes. we​ all make them and no one wants to​ admit to​ them. We're all faced with the​ question,​ how do we​ recover after we​ make the​ occasional slip-up? When it​ comes to​ e-mail marketing there's a​ huge debate over whether to​ 'fess up or​ to​ make like an​ ostrich and stick our heads in​ the​ sand. I'll offer my solution in​ four words: Own up to​ it.

A statistic: You'll have to​ check your specific industry publications for these stats. Even if​ you see something in​ the​ mainstream news,​ you can always put a​ twist on​ it​ that relates specifically to​ your industry. Here's an​ example of​ this kind of​ lead/identifier paragraph:

What's that sound? You know - that slipping sound you keep hearing. if​ you're still writing your marketing pieces in-house,​ you're hearing the​ sound of​ market share slowly slipping away from your business. Here's why: a​ recent survey shows 72% of​ your col leagues outsource so that they can focus on​ serving their customers and reducing costs.

The news: You can tailor national and even international news to​ meet your needs with your identifier paragraph. For instance,​ I just used the​ SARS epidemic to​ display the​ benefits of​ teleseminars. Too much of​ a​ stretch? You be the​ judge:

Picture this: the​ task of​ setting up a​ conference has fallen to​ two marketing managers in​ Beijing. One tests the​ market and discovers his company's client base is​ ready for teleseminars. Our other marketing manager decides to​ follow the​ same road as​ the​ many managers before her and sets up a​ live conference at​ a​ hotel in​ downtown Beijing. the​ story of​ the​ SARS epidemic breaks just days before their events. Which manager gets to​ keep his or​ her job?

Note: in​ the​ example above I also used another extremely effective writing technique called "painting the​ picture." This is​ used throughout writing whether it's commercial or​ creative. Setting a​ scene for your readers is​ a​ wonderful tool for persuasion. You're in​ control,​ you can paint the​ option most beneficial to​ you as​ the​ best option and the​ one that isn't so beneficial as​ the​ worst option.

Your readers will think you're great because you're not telling them what to​ do,​ you're just presenting them with information they can use. But in​ the​ end you've persuaded them to​ use your products or​ services - if​ you paint the​ picture correctly.

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