Jeans Fashion Marketing Smart Shopping For Jeans

Jeans Fashion Marketing Smart Shopping For Jeans



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Jeans are trousers traditionally made from denim,​ but may also be made from a​ variety of​ fabrics particularly including corduroy. Originally intended for work,​ they became popular among teenagers starting in​ the​ 1950s. Historic brands include Levi's,​ Jordache,​ and Wrangler. Today jeans are a​ very popular form of​ casual dress around the​ world and come in​ many styles and colors,​ with the​ "blue jeans" particularly identified with the​ American culture,​ especially the​ American Old West.
The earliest known precursor to​ jeans is​ the​ Indian export of​ a​ thick cotton cloth,​ in​ the​ 16th century,​ known as​ dungaree. Dyed in​ indigo,​ it​ was sold near the​ Dongarii Fort near Bombay. Sailors cut it​ to​ suit them.[1]


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Jeans fabric was made in​ Chieri,​ a​ town near Turin (Italy),​ already in​ 1600s. it​ was sold through the​ harbour of​ Genoa,​ that was the​ capital of​ an​ independent republic,​ and a​ naval power. the​ first were made for the​ Genoese Navy because it​ required all-purpose pants for its sailors that could be worn wet or​ dry,​ and whose legs could easily be rolled up to​ wear while swabbing the​ deck. These jeans would be laundered by dragging them in​ large mesh nets behind the​ ship,​ and the​ sea water would bleach them white. According to​ many people the​ jeans name comes from blue de Genes,​ i.e. blue of​ Genoa. the​ raw material was coming from the​ city of​ Nîmes (France) de Nîmes i.e. denim.


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In the​ 1850s Levi Strauss,​ a​ German dry goods merchant living in​ San Francisco,​ was selling blue jeans under the​ "Levi's" name to​ the​ mining communities of​ California. One of​ Strauss's customers was Jacob Davis,​ a​ tailor who frequently purchased bolts of​ cloth from the​ Levi Strauss & Co wholesale house. After one of​ Davis's customers kept purchasing cloth to​ reinforce torn pants,​ he had an​ idea to​ use copper rivets to​ reinforce the​ points of​ strain,​ such as​ on​ the​ pocket corners and at​ the​ base of​ the​ button fly. Davis did not have the​ required money to​ purchase a​ patent,​ so he wrote to​ Strauss suggesting that they both go into business together. After Strauss accepted Davis's offer,​ on​ May 20,​ 1873,​ the​ two men received patent _139,​921,​ a​ patent for an​ "Improvement in​ Fastening Pocket-Openings,​" from the​ United States Patent and Trademark Office.





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