It Marketing Join Organizations To Build Relationships

It Marketing Join Organizations To Build Relationships

IT Marketing: Join Organizations to​ Build Relationships
IT marketing requires knowing lots of​ people and getting them to​ trust you​ .​
One way to​ do this is​ by joining and becoming active in​ a​ couple different types of​ organizations .​
In this article you'll learn the​ three different kinds of​ organizations that most computer consulting businesses do really well in.
Don't join more than one of​ each,​ but look at​ each of​ these categories and figure out where your best fit is​ .​
o General Business Organization
This could be a​ chamber of​ commerce .​
This could be Rotary or​ Kiwanis .​
It could be a​ group like Le Tip or​ BNI or​ a​ lead club .​
The whole idea here is​ it's not really targeted by industry or​ occupation .​
It's just a​ group where you're going to​ find a​ lot of​ other small business owners and managers .​

o User Group.
If you​ find that your store wants to​ specialize in​ installing Windows-based networks,​ you​ may want to​ look around for a​ Windows server type of​ user group .​
If you​ have someone on​ staff that wants to​ specialize in​ security,​ you​ may want to​ look for a​ security user group .​
This allows you​ to​ go out and meet people who have similar interests that are either consultants or​ like-minded IT professionals .​

o Targeted Business Organizations/Trade Groups
This category represents the​ clients you​ are seeking after .​
If it​ is​ in​ the​ medical field,​ you​ may be looking at​ medical organizations .​
Find out what kind of​ events are coming up,​ if​ there's an​ expo,​ and if​ there's a​ newsletter that you​ should be reading.
IT Marketing: Become Part of​ a​ Niche
The whole thing with IT marketing by way of​ referrals is​ becoming more active .​
The more you​ can become part of​ a​ niche,​ the​ higher the​ quality of​ referrals .​
Remember,​ this is​ a​ people business .​
It's about who you​ know .​
It's not what you​ know .​

Of course,​ when you're selling technical services such as​ LANs and WANs and Wi-Fi and security and VPNs and client server database development and web-based applications,​ you​ must have technical expertise.
IT Marketing: It's about Relationships
But what's going to​ make or​ break your IT marketing relationships isn't going to​ be how strong your technical skills are .​
Even if​ your technical skills are really just mediocre,​ relationships will get you​ through - relationships with partners,​ relationships with subcontractors,​ relationships with other vendors that you​ can cross-refer work to,​ and by all means,​ relationships with people who can send business your way .​

The Bottom Line on​ IT Marketing
Personal referrals are great for your IT marketing efforts .​
To get more referrals,​ you​ need to​ know more people .​
So join organizations in​ different categories and see more referrals through your IT marketing.

It Marketing Join Organizations To Build Relationships

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