Is Article Marketing The Most Beneficial Promotional Strategy

More and more people are beginning to​ realize the​ benefits of​ writing articles. it​ is​ most definitely one of​ the​ easiest ways to​ promote your online business fast and for "free". Although I say free,​ writing articles and then submitting to​ directories and webmasters can take a​ bit of​ time. However,​ with a​ bit of​ practice,​ you​ will soon be churning out articles in​ no time.

Article Marketing works like this:

You write an​ article or​ more on​ your niche,​ which should be related to​ the​ website that you​ are aiming to​ promote. you​ then submit your article to​ free article submission sites in​ return for a​ link back to​ your site. a​ massive benefit of​ doing this,​ and one that can accumulate over time,​ is​ the​ fact that there are many webmasters and ezine publishers that will be looking for fresh content to​ publish to​ their visitors and customers. This increases the​ exposure of​ your article and as​ a​ consequence the​ link to​ your site,​ and the​ number of​ links pointing to​ your website in​ the​ eyes of​ search engines.

As you​ will probably know,​ one of​ the​ major factors in​ search engines algorithms is​ the​ number of​ relevant links pointing to​ your website. the​ number of​ links that are possible to​ gain from article submissions should not be underestimated. in​ a​ short amount of​ time,​ it​ is​ not uncommon to​ achieve tens,​ hundreds,​ or​ even thousands of​ one-way links from just a​ few submitted articles. This will obviously vastly improve how important the​ major search engines will view your website,​ and in​ turn place it​ higher in​ their search results.

The consequence of​ this is​ obvious; more visitors,​ more sales,​ greater profit.

In my opinion,​ the​ old style of​ reciprocal linking is​ not as​ powerful as​ article marketing. Finding relevant sites to​ approach to​ exchange links with can be very difficult,​ depending on​ your niche. And even then,​ it​ can be argued that search engines are not placing as​ much relevance on​ these reciprocal links as​ they once did. Without good software,​ link exchanges could literally take hours for just a​ handful of​ links. in​ that time you​ could have written several articles,​ submitted them to​ your favorite article directories,​ and sat back to​ watch your incoming links and number of​ visitors stack up!

What is​ best about this sudden surge of​ website traffic,​ link popularity and interest in​ your products or​ services is​ the​ fact that you​ have obtained it​ all for free :-).

If you​ aren't already using articles as​ part of​ your marketing strategy you​ really are missing out. What better way to​ entice visitors to​ your site than to​ educate them on​ a​ subject,​ and show them how much you​ know about your niche,​ whilst providing a​ link for them to​ find out more at​ your site.

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