Indian Writing Instrument Industry Moving Towards Global Exposure

Indian Writing Instrument Industry Moving Towards Global Exposure



The Indian writing instruments market today is​ still on​ the​ path of​ discovering new niches with ergonomic designed products,​ promotional marketing items and luxury items but in​ the​ coming years it​ is​ bound to​ grow tremendously not only domestically but also in​ it's exports immerging as​ world leaders in​ Writing Instruments.

The stationery sector is​ a​ cluster of​ many sectors out of​ which the​ most prominent and important probably is​ the​ writing instruments Industry. the​ two most important tools of​ it​ are pen and paper. Other materials like pencil,​ rulers,​ writing pads,​ erasers etc also play an​ active role which are relevant items useful for commercial and office use.

Even with the​ advancement age and rule of​ technology the​ writing instrument industry still holds a​ large share of​ the​ market. Over a​ period this industry has seen growth in​ the​ domestic market and is​ now is​ all set to​ become an​ export oriented market. For long period China has said to​ be ruling the​ export market in​ Writing Instruments and as​ per the​ source China alone exports around Rs.5000 - 6000 crore worth goods. India had not entered much in​ the​ export field uptil now because its domestic demand was very high,​ at​ present India's current export share is​ barely RS. 200 crore but now the​ industry is​ planning to​ expand further in​ it's supply and infrastructure thus enabling them entry into the​ foreign markets. Foreign buyers of​ writing instrument also have been looking for an​ option. Uptil now they were buying their goods from china. Chinese pens are good looking and cheap but they lack long shell life and can't provide a​ good writing experience. India will serve to​ be the​ best possible option for them as​ it​ is​ the​ only country whose manufacturing cost is​ almost same as​ China.

If the​ Indian industries assure product life this is​ where the​ Indian manufacturers and exporters will have an​ edge over china. But the​ major hindrance of​ Indian writing industry to​ grow still remains i.e. though it​ is​ among the​ Asian leaders for supplying stationery it's international competition is​ threat to​ it's Writing Instrument Industry and may stunt the​ growth of​ the​ market within. Chinese revolution in​ stationery was indeed a​ threat to​ the​ other nations and India is​ no exception to​ it. China even today spoils the​ global buyers with innovative and inexpensive creations and is​ said to​ capture a​ huge part of​ the​ market.

Though slowly the​ writing instruments industry is​ achieving a​ well-developed and mature status and quality has also started playing an​ important role but still it​ may take few years more before the​ end of​ domination of​ Cheap quality Chinese product's rule in​ writing instrument sector. Innovation and top quality goods at​ competitive prices are the​ major and only implementations through which the​ Chinese dominance can be put to​ an​ end. New ideas and technological advances in​ the​ writing instruments sector should be put into practice to​ survive in​ this competitive market. Though gradually and slowly the​ market is​ recovering from buying these cheap goods and it​ is​ turning out to​ be a​ brand loyal market than the​ old conventional market,​ which use to​ live on​ substitute or​ counterfeit goods. Also the​ government's goal of​ reaching towards 100% literacy is​ bound to​ increase the​ demand. the​ Indian market today is​ still on​ the​ path of​ discovering new niches with ergonomic designed products,​ promotional marketing items and luxury items but in​ the​ coming years it​ is​ bound to​ grow tremendously not only domestically but also in​ it's exports immerging as​ world leaders in​ Writing Instruments.




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