How To Use Jewelry Store Software To Increase Sales Through E Mail

How To Use Jewelry Store Software To Increase Sales Through E Mail



How to​ Use Jewelry Store Software to​ Increase Sales Through E-Mail
Do you​ have a​ customer e-mail list? If you​ have installed a​ quality jewelry store software program,​ the​ answer is​ probably yes.
But are you​ using your jewelry store software effectively? If not,​ you​ could be missing some important sales and profits.
Jewelry Store Software: An E-Mail Campaign Begins with Your Personnel.
A quality jewelry store software program makes it​ easy to​ create and maintain a​ customer e-mail list .​
But if​ your store personnel have not been trained to​ ask for e-mails,​ you​ are probably missing a​ lot of​ names .​
Both training and incentives can help change that.
When requesting an​ e-mail address,​ always ask permission to​ use it​ for promotional purposes .​
For example,​ you​ might say something like,​ From time to​ time we send out exclusive sales offers and information to​ our e-mail customers .​
Would you​ like to​ be included? Emphasizing the​ word ‘exclusive’ will make it​ extra appealing.
If the​ customer says no but will allow the​ e-mail address to​ be stored for personal contact use,​ your jewelry store software should create a​ separate file for such email addresses.
Jewelry Store Software Facilitates the​ Creation of​ E-Mails Worth Reading.
Every e-mail you​ send should earn readership for your next e-mail .​
Here are some ways to​ build value into your e-mails and make certain they are consistently read.
Use your jewelry store software to​ identify items in​ your inventory that have overstayed their welcome .​
Offer them to​ e-mail customers at​ a​ special clearance price,​ particularly if​ you​ have only a​ few in​ inventory .​
Or,​ give them as​ a​ gift for a​ purchase .​
Build in​ a​ note of​ urgency by commenting that only a​ limited number are available and when they are gone the​ offer will be withdrawn.
Your jewelry store software will also provide a​ comprehensive product sales history .​
When a​ holiday or​ gift-giving season is​ approaching,​ use your jewelry store software to​ pinpoint what items will probably be most popular .​
Promote one of​ these items as​ a​ loss leader in​ an​ e-mail mailing to​ draw traffic into your store.
Be Single-Minded
Confine your e-mails to​ just one promotion or​ item .​
Trying to​ sell too much will result in​ your selling too little .​
Even if​ several items are pin-pointed by your jewelry store software as​ being popular for a​ certain promotion,​ use just one.
Be Brief
The attention span for e-mail is​ limited .​
So keep your e-mails brief .​
a​ few short paragraphs will do the​ job .​
And write them as​ you​ would to​ a​ friend .​
In fact,​ it​ often helps to​ visualize a​ customer and write the​ e-mail to​ that one person.
Incorporating e-mail into your promotional mix,​ with the​ help of​ a​ quality jewelry store software program,​ may well become one of​ your most effective advertising tools .​
If you​ don’t have a​ customer e-mail list,​ start one today .​
If you​ already have such a​ list sitting idle in​ your jewelry store software program,​ put it​ to​ frequent use .​
This form of​ advertising involves little outlay of​ cash and,​ when properly used,​ will add important dollars to​ your bottom line.




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