How To Top Google By Writing Articles

Search engines determine their rankings based on​ two things:
1) is​ your site relevant? (Optimized for certain keywords)
2) is​ your site important? (Many links back to​ your site from other sites)
Only when you address both of​ these considerations are you guaranteed of​ making an​ impact. Your degree of​ success depends on​ how hard you try and how many other people you're competing against (and how hard they're trying).

Optimizing your site for keywords is​ the​ easy part. (See for more information on​ SEO copy.) Generating links back to​ your site is​ much more challenging – and time consuming (especially considering Google’s dampening link filter – see But it​ can be done; and you don’t need a​ huge budget.

The key to​ topping Google on​ a​ budget is​ writing articles.

Here’s how it​ works…

STEP 1) You’re an​ expert in​ your field so you possess knowledge that other people want.

STEP 2) You write a​ helpful article – sharing your hard-earned knowledge and expertise.

STEP 3) You submit your article to​ recognized “Article Submit” sites on​ the​ Internet.

STEP 4) Publishers of​ online newsletters,​ ezines,​ etc. gather content from these sites for free.

STEP 5) Helpful,​ well written articles are snapped up by thousands of​ publishers from all around the​ world.

STEP 6) the​ only condition is​ that they must publish the​ article with a​ functioning link to​ your site.

STEP 7) 300 people publish your article – you get 300 links back to​ your site.

Below are some FAQs about article writing that will help you write your articles and manage your campaign.

Q) What should I write about?

A) Write about what you know. Make sure it’s related to​ your business (so you can use the​ keywords you want to​ rank with) and helpful (so it​ gets published). For example,​ if​ you’re a​ manufacturer of​ industrial plastics,​ you might write an​ article - or​ series of​ articles - on​ how best to​ handle teflon tubing prior to​ installation. Once you get thinking about it,​ you'll probably find there are hundreds of​ articles you could write that are helpful. You may even have some of​ them partly written already in​ your instruction manuals or​ installation guides,​ etc. Another good idea is​ to​ think of​ all the​ questions you get asked by customers and potential customers. These questions show you what people are interested in. if​ you write an​ article answering every one of​ these questions,​ you'll get published,​ and you'll also show yourself to​ be a​ credible expert. (You may even cut down phone support time!)

Q) How long should my article be?

A) the​ best articles are only as​ long as​ they need to​ be. Keep it​ short and sweet – there’s nothing wrong with a​ 400 word article. By the​ same token,​ if​ you need 1500 words to​ say all you need to​ say,​ that’s fine as​ well.

Q) What kind of​ writing should I use?

A) Simply write in​ a​ style that your audience will be comfortable with. if​ they’re from the​ old school,​ don’t write like I am. Don’t use contractions,​ don’t end sentences with prepositions,​ and don’t start sentences with “and” or​ “but”. But if​ they’re not old school,​ just use conversational English. in​ fact,​ the​ more of​ yourself you include in​ the​ article,​ the​ more engaging it​ will be. the​ key is​ to​ make it​ readable.

Q) Should I focus on​ keywords?

A) Yes! Yes! Yes! Any SEO website copywriter will tell you that just as​ you need to​ optimize your website for specific keywords,​ so too should you optimize your articles. if​ possible,​ turn keywords into links back to​ your site. And always try to​ include keywords in​ the​ headline and byline of​ your article. And don’t worry about being seen as​ Spam; if​ your article provides good quality information and guidance,​ it​ won't be seen as​ spam by the​ search engines even when it’s very keyword rich.

Q) Where should I submit my article?

A) There are hundreds,​ if​ not thousands,​ of​ submit sites on​ the​ Internet. Too many to​ include here. Do a​ search for “article submit” and just find the​ ones that are most applicable to​ your industry and offer the​ most subscribers. Alternatively,​ you can purchase a​ list.

Q) Who will publish my article?

A) Generally people publish pre-written articles because they want “eyes on​ paper”. in​ other words,​ they want to​ generate traffic to​ their site. Helpful articles are one way of​ doing that. it​ also sets them up as​ credible authorities on​ a​ particular subject. And it​ develops customer loyalty. There are hundreds of​ thousands of​ companies (maybe even millions) publishing online newsletters,​ ezines,​ and article pages. No matter what your industry,​ you’re bound to​ find quite a​ few who are interested in​ what you have to​ say. in​ fact,​ once a​ few publishers recognise you as​ a​ good source of​ content,​ they keep coming back looking for more (and even email you asking if​ you can send them directly).

Q) How will I know when my article has been published?

A) as​ one of​ the​ conditions of​ publications,​ you can request that the​ publisher notifies you when they use your article. of​ course,​ most don’t bother to​ do this,​ so it's a​ good idea to​ set up a​ Google Alert ( which notifies you when your URL has been published on​ a​ web page. Google doesn't pick them all up,​ but it​ picks up a​ lot. Whenever you receive an​ alert,​ you make sure the​ article in​ unchanged and the​ link back to​ your site is​ functioning.

Q) Will the​ publisher change my article?

A) No,​ generally not. Changing articles is​ just extra work. in​ fact,​ that’s why publishers like good articles and consistent content providers – because that means they don’t have to​ do any extra work. I’ve had many articles published,​ and don’t recall a​ single instance of​ an​ article being changed without my permission. if​ you’re worried about it,​ you can include an​ instruction not to​ change the​ article in​ your conditions of​ publication.

Q) Can I get an​ SEO copywriter to​ write and submit my articles?

A) Yes. Any SEO copywriter should be able to​ write keyword rich articles and submit them to​ a​ number of​ high traffic article submit sites.

Q) What kind of​ information would I need to​ supply an​ SEO copywriter to​ write my article?

A) You’d need to​ tell your SEO copywriter something like,​ "We want to​ write an​ article which helps people install teflon tubing. the​ kinds of​ people who'd be doing it​ are... They'd be doing it​ because... the​ benefits of​ our tubing are... the​ difficulties they'd face are... Here are the​ key steps to​ successful installation..." Using this information,​ your SEO copywriter should be able to​ put together a​ very readable article which would be bound to​ get published.

Q) Will my reputation suffer if​ my article appears on​ a​ dodgy site?

A) it​ shouldn’t. Most dodgy sites will be either unrelated or​ have very low traffic. if​ the​ site is​ unrelated,​ the​ publisher won’t go to​ the​ effort of​ publishing your article. if​ it’s related but has very low traffic,​ very few people will see your article there anyway. And besides,​ even if​ your article appears on​ a​ dodgy site,​ it​ probably won’t be changed because – dodgy or​ not – publishers don’t create extra work for themselves. So your original presentation,​ content,​ and intent will be unaffected. Write a​ good article,​ and it​ always reflects well on​ you,​ no matter where it's published.

Q) How long will it​ take for my ranking to​ increase?

A) There are no guarantees in​ SEO. it​ all takes time. For a​ start,​ the​ search engines can take up to​ 2 months to​ update their index of​ pages. And a​ single inbound link generally won’t have much impact. Depending on​ how much competition you’re facing for keywords,​ and where the​ links are coming from,​ 100 inbound links may not make much of​ a​ difference. (Links from high PageRank sites are more beneficial to​ your ranking – see for more information on​ PR.) So don’t expect anything to​ happen too quickly. But if​ you’re dedicated,​ and you’re prepared to​ write quite a​ few articles,​ you’ll definitely see results within a​ few months.

Happy writing!

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