How To Know Which SEO Software Tool Suits Your Search Engine
Optimization Needs

How To Know Which SEO Software Tool Suits Your Search Engine Optimization Needs



Search engine optimization has become the​ most crucial element of​ ranking high in​ the​ major search engines like Google,​ Yahoo,​ MSN,​ Altavista,​ Dogpile etc. There are several websites on​ the​ internet which boast about SEO techniques & tips and guarantee top placement in​ days. How do you​ believe and invest your hard earned money in​ a​ company who does not have a​ background in​ search engine optimization believing their claims?

The question is​ “are you​ ready to​ play a​ gamble with your site?” Honestly the​ answer would be a​ big NO.

No one would like to​ waste their money. So,​ what is​ the​ way out? How about doing your own search engine optimization? it​ is​ a​ very long drawn and tedious process if​ you​ do it​ manually. So,​ how to​ go about it?

Are there any softwares available to​ do the​ SEO?

Yes! there are several SEO softwares available in​ the​ market. But,​ how do you​ know which SEO software is​ reliable and meet your search engine optimization needs and most importantly,​ whether they would live up to​ their claims?

SEO software is​ the​ answer to​ implement the​ major SEO techniques. What are they? SEO is​ primarily divided into two parts.

• on​ page optimization
• Off page optimization

On page optimization

On page optimization involves:

• Title Tags
• Meta Tags like meta keywords (lost its importance now due to​ keywords abuse) & meta description.
• Alt-Image tags
• H1,​ H2 tags
• High keyword density
• Quality content
• Ease of​ navigation
• Internal Linking and more…..

Off page optimization

Off page optimization involves:

• Link Building to​ improve Link popularity
• Reciprocal Linking – Two way links
• Non-reciprocal linking – In-bound links
• Use of​ keyword rich anchor text in​ linking text
• Improving Google page rank
• PPC advertisements
• Directory submissions

It is​ a​ well known fact that off page optimization has more value than on​ page optimization. it​ does not mean that on​ page optimization has no value and requires no optimization. on​ page optimization has its value and should not be ignored.

There are several SEO softwares available to​ implement the​ off page optimization by improving link popularity by building both reciprocal and non-reciprocal links. There are websites which offer monthly membership accounts to​ use their Link Popularity software and some other websites have their software available for one time fee. For a​ beginner it​ is​ always better to​ go with one time fee software to​ keep the​ fixed expenses low. you​ are here to​ do business so you​ need to​ think and plan every dime you​ spend towards business success.

So,​ what to​ expect from a​ SEO software selling website?

• Not a​ one time seller without any future upgrades
• a​ website with good technical support
• a​ website with a​ proven track record
• a​ website with a​ forum with quality user feedback
• Most importantly these website’s SEO software should have good product reviews.

We see many SEO software companies doing their own product reviews and it​ looks more like self propaganda than an​ honest product review. We need websites who test and verify the​ claims made by the​ SEO software companies and publish their honest feedback. This would help the​ newbie website owners to​ make an​ educated decision after reading the​ detailed unbiased analysis published on​ a​ third party website.

There are very few websites that do this and should be encouraged to​ test and verify more of​ these SEO softwares and help the​ website owners to​ learn and implement the​ off page optimization techniques. This would save time and money of​ the​ online entrepreneurs to​ improve their link popularity and increase their search engine rankings. Higher search engine rankings bring more traffic to​ the​ websites and hence more sales. it​ is​ a​ known fact that we can drive visitors to​ websites but converting them into buyers totally relies on​ how effective is​ the​ content and ease of​ website’s navigation.

We should develop effective content in​ the​ form of​ relevant articles linking to​ your website. Writing an​ effective article is​ a​ skill which needs to​ be developed by reading other articles and other e-books focusing on​ writing best articles. Now we should know the​ list of​ quality article directories to​ submit to​ in​ the​ right category. This would be another tedious and time consuming process and this demands an​ SEO software whose sole aim is​ article submission to​ various article directories.

Submitting to​ SEO friendly directories is​ another tedious process but the​ rewards worth the​ effort involved. the​ list of​ SEO friendly directories and the​ article directories is​ available at​ http://www.seo-softwares.com/Resources.html

Another way of​ getting traffic to​ the​ website is​ thru PPC i.e Pay Per Click. There are several PPC programs available like Google Adwords,​ Overture PPC,​ FindWhat etc. Now the​ question is​ choosing the​ right keyword relevant to​ the​ content of​ your website is​ very important. you​ might choose the​ right keyword which is​ highly competitive and may have to​ pay a​ high bid price to​ get the​ higher placement in​ the​ sponsored links. We need an​ SEO software to​ optimize the​ adwords campaign to​ choose the​ right keyword combo to​ choose for the​ PPC. This would save money and time and helps beat the​ competition.

There are several other effective methods to​ do the​ off page optimization and there are several SEO softwares available in​ the​ market. So,​ in​ conclusion read the​ product reviews,​ and see the​ important features of​ the​ selling website as​ mentioned above for the​ final decision as​ which SEO software you​ should get your hands on.

Wishing you​ all success in​ your website’s search engine optimization.




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