Home Based Business Offline Marketing Strategies

Home Based Business Offline Marketing Strategies



Home Based Business Offline Marketing Strategies
The Internet has become the​ largest medium of​ communication; and​ has presented a​ lot of​ business opportunities . ​
Online home based business owners tend to​ limit themselves to​ online marketing methods . ​
Nevertheless,​ there is​ a​ huge potential to​ promote your home based business through some cost effective offline marketing strategies . ​
So what are the​ most effective offline marketing strategies for​ your home based business?
1 . ​
Word of​ mouth in​ your circle of​ influence
Word of​ mouth is​ one of​ the​ best free advertising channels . ​
We all have people we interact with on​ a​ daily basis,​ and​ these are potential customers . ​
Make a​ list of​ all the​ people you​ know or​ interact with and​ how can you​ best tell them about your internet business . ​
Be passionate about your internet business and​ always be prepared to​ tell someone about it​ when an​ opportunity to​ do so presents itself!
2 . ​
Mailout newsletters and​ flyers
Mailout newsletter or​ flyers can be effective if​ you​ target it​ to​ a​ specific group . ​
you​ could create one to​ distribute to​ local day care centers just as​ an​ example and​ in​ your newsletter or​ flyer,​ highlight the​ benefits of​ an​ online business to​ the​ targeted group,​ for​ example earning money at​ home for​ stay at​ home moms or​ dads . ​
Posting your home based business URL on​ bulletin boards can also be effective . ​

3 . ​
Use and​ give away free branded ‘stuff’
You can promote your business by having your URL on​ all your stationery,​ all written communication and​ other items you​ can give away for​ free . ​
if​ you​ want to​ get a​ lot of​ people to​ know about your home based business,​ you​ will need to​ come up with some creative ways of​ promoting your URL . ​
you​ can be limited only by your imagination . ​
Have your business cards with your home based business URL . ​
Give them out to​ people you​ meet,​ leave them about where you​ can,​ such as​ in​ your local coffee shop . ​

4 . ​
Newspapers and​ magazines
Local newspapers are good for​ advertising your online business . ​
Most local papers have ‘home business opportunities’ section,​ so you​ run a​ regular classified advert . ​
in​ addition,​ contact your local newspaper or​ businessoriented magazine and​ let the​ business editor know you​ have a​ new business and​ web site and​ what you​ offer . ​
Local newspapers are frequently interested in​ featuring local business people and​ their accomplishments . ​
This is​ free advertising and​ should always be used . ​
you​ can also contact your local magazine and​ offer to​ write a​ monthly or​ weekly guest column for​ them,​ and​ include your ‘author bio’ and​ home based business URL . ​

5 . ​
Joint ventures with offline business
You can get into a​ joint venture partnership with an​ offline business which sells a​ complementary product or​ service to​ your home based business . ​
if​ you​ can identify a​ partner that best fit your business,​ this is​ an​ important offline marketing strategy that can help you​ succeed in​ your home based business by enabling you​ to​ reach potential customers that you​ could not reach before . ​
as​ an​ example,​ if​ you​ have a​ website selling fitness/health products or​ tips,​ you​ could prepare a​ leaflet and​ make a​ deal with an​ offline local fitness/health shop where they giveaway your leaflet to​ their shoppers with each purchase . ​

The offline marketing strategies outlined above can help you​ grow your home based business . ​
I ​ have used these strategies alot and​ they work well . ​
So what are you​ waiting for? Get out there and​ promote your business offline!!




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