Email Marketing Software Leverages Limited Marketing Budgets

Email Marketing Software Leverages Limited Marketing Budgets
In an​ era when giant retailers and mega-corporations are pouring millions of​ dollars into Internet marketing and advertising,​ owners of​ small- and medium-sized can become easily discouraged .​
With limited marketing budgets,​ can smaller businesses compete in​ the​ high-cost world of​ Internet marketing and advertising?
The answer is​ a​ definitive yes .​
Indeed,​ one of​ the​ best ways to​ leverage limited marketing budgets is​ to​ use email marketing,​ which can be used to​ streamline,​ organize,​ and enhance customer relationships and communications .​
Email marketing is​ the​ perfect vehicle for distributing a​ company newsletter,​ contacting potential clients,​ sending offers to​ existing customers,​ or​ simply keeping in​ touch with an​ audience about updates and changes to​ the​ business.
At first glance,​ it​ may seem that email marketing is​ a​ good idea in​ theory,​ but difficult to​ execute in​ practice .​
Compiling and maintaining email lists,​ composing and keeping track of​ email messages and offers,​ and sending out the​ emails manually or​ using rudimentary email blast software is​ difficult and time-consuming .​
It's also a​ gamble,​ since so many blast emails are caught in​ spam filters and are never delivered to​ the​ recipients .​
The only way to​ truly get the​ message to​ the​ customer is​ through sophisticated email marketing software.
Historically,​ email list management software has had limited features,​ was unreliable in​ terms of​ assuring delivery of​ emails,​ and has been cost prohibitive to​ all but the​ largest companies .​
The good news is​ that new products have entered the​ marketplace that not only overcome these limitations,​ but that also offer enhanced affordability .​
As a​ small or​ medium-sized business,​ shopping for email list management software can be tricky .​
Look for the​ following features:
* Affordability - Email list management software should allow you​ to​ send up to​ 50,​000 emails a​ month for under $100 .​
There are even some email list management software systems that periodically offer introductory rates of​ $1 for the​ first month .​
* An intuitive,​ Web-based interface - Web-based software is​ the​ wave of​ the​ future; a​ Web-based email list management system means you​ never have to​ worry about software maintenance or​ upgrades.
* Limitless email lists - you​ should be able to​ maintain as​ many addresses as​ you​ wish and as​ many lists as​ you​ want without incurring extra expense .​
Beware of​ companies that charge based on​ the​ number of​ database entries you​ have!
* Rollover credits - If you​ don't use your allotted number of​ emails during a​ given month,​ a​ good email marketing package will allow you​ to​ roll unused credits over into the​ next month,​ or​ to​ purchase additional credits on​ the​ fly,​ in​ real time.
* Importing lists - you​ should be able to​ import entire mailing lists into the​ online system with a​ few clicks of​ your mouse .​
You should also be able to​ rent or​ buy opt-in email lists and migrate them into the​ system.
* Sequential mailings - the​ best email marketing software systems allow you​ to​ import a​ series of​ messages and set up sequential mailings to​ be sent at​ the​ day and time you​ desire .​
In other words,​ you​ should be able to​ implement a​ six-month email marketing campaign in​ one sitting .​
* Flexibility - Look for software that allows you​ to​ edit your lists and messages right up to​ the​ minute your mailing is​ scheduled to​ be sent .​
* Automated list management - Email marketing software should automatically handle bounced emails,​ bad addresses,​ and requests for removal .​
It should also allow you​ to​ remove any blacklisted addresses and build opt-in email lists .​
Great email marketing software can be the​ great equalizer,​ allowing small- and medium-sized businesses to​ compete with the​ corporate giants in​ the​ world of​ Internet marketing and advertising.

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