Digital Signage Software Dynamic Advertising Tool

Digital Signage Software Dynamic Advertising Tool



Digital Signage Software – Dynamic Advertising Tool
In today's hypercompetitive market each retailer needs to​ grow revenue and market share along with customer satisfaction .​
Retailers are using new technologies like digital signage to​ retain customers .​
Retailers not only provide additional value by facilitating their customers but also generate additional revenues by running branded advertisements .​
Static pop-up is​ a​ thing of​ the​ past .​
Digital signage is​ being placed in-store,​ showcasing product information,​ new arrivals,​ offers,​ clearance sales and information about availability of​ products along with their location .​
Huge video display screens grab comparatively more attention than other sources,​ influence customers and are a​ means of​ additional revenue and customer satisfaction .​
Communication is​ the​ key to​ any organization's success .​
However,​ in​ today's fast moving market it​ becomes a​ bit cumbersome and tedious for a​ corporate to​ inform each and every employee with key information at​ one go .​
One reason may be that all the​ employees do not have email ids like in​ floor shops,​ back offices or​ branch offices spread geographically .​
The organization can update its employees based in​ any country,​ in​ any location with the​ latest internal news; can welcome the​ new joinees,​ keep the​ entire employee force abreast with the​ latest HR policies,​ transfers of​ employees,​ etc .​
The organization can even broadcast live internal and sporting events simultaneously .​
Using Digital Signage software these updates and events can also be displayed on​ LCD or​ plasma screens .​
Digital signage also helps in​ assisting visitors in​ accessing a​ facility's way finder,​ utilities area and other important information .​
The same can also be used to​ display the​ company profile and areas of​ expertise .​
Third party feeds like news,​ weather,​ stock market updates,​ financial news,​ etc.,​ are added advantages for staff and visitors alike.
Why is​ digital signage important in​ the​ transportation sector? Digital signage allows you​ to​ put live or​ real time data on​ to​ screens (LCD/ Plasma) fixed at​ the​ departure or​ arrival areas of​ airports,​ railway and bus terminals .​
Passengers can be updated with the​ current schedules in​ an​ interesting manner,​ rather than the​ boring numeric being currently used .​
This can be used to​ display useful information that a​ passenger would like to​ know - trip delays,​ news,​ sports coverage,​ stock market updates,​ currency rates,​ safety information,​ world clock and weather .​
All this can be displayed simultaneously .​
Interactive kiosks or​ touch screens make it​ easy for travelers to​ purchase tickets,​ check-in and locate where to​ board planes,​ trains,​ and buses and tourism info centers.
Digital signage can delight customers by displaying their menu,​ along with their ingredients and calorie counts,​ price and the​ waiting time outside their premises .​
This could encourage the​ customer to​ have pre-decided his/her order once she looks at​ the​ menu thereby leading to​ the​ higher TRT (turn around time) leading to​ more revenue .​
Inside the​ restaurant besides the​ menu,​ entertaining videos,​ news,​ stocks etc can be displayed for customers.
Digital signage is​ ideal for retail banking because it​ lets you​ deliver personalized information to​ individuals critical to​ the​ success of​ retail banking .​
It can be used to​ display messages from the​ bank's board of​ directors or​ head appreciating and thanking customers for their loyalty .​
Display screens fixed at​ waiting areas informs the​ customer about the​ current offers and services for different categories and testimonials along with tickers,​ live news feeds and stock data making his wait more entertaining .​
Further the​ head office can communicate with other branches simultaneously at​ a​ pre-defined time for all internal communication.
Digital signage can play a​ significant role in​ making your guests stay memorable,​ for e.g .​
Screen at​ the​ reception desk,​ can be used to​ display different time zones of​ different countries dynamically which means a​ clock showing IST(Indian Standard Time) can have a​ background of​ the​ Taj Mahal and after predefined time it​ can show London time with Big Ben or​ video of​ London or​ a​ hotel logo as​ the​ background,​ this can also be added with weather conditions in​ multiple numbers,​ here imagination has no full stop .​
Likewise in​ the​ lobby area a​ screen can be used to​ display facilities and amenities available with-in the​ hotel like today's function,​ today's top menu etc .​
to​ facilitate customers and guests .​
This can also help your guests find their way to​ rooms,​ what's in​ for menu,​ type and time of​ restaurants,​ bar,​ rest room and other amenities etc .​
at​ touch of​ their finger tip along-with the​ city's tourist's places,​ entertainment venues and prominent market in​ interactive kiosk mode.




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