Be A Writing Whiz Market Your Articles

Be A Writing Whiz Market Your Articles



If you’re a​ writer who can write short,​ snappy,​ but chock-full-of-information articles,​ then the​ Web is​ your perfect home. For anatomical reasons,​ web surfers cannot read long articles with text-rich paragraphs – but they’re after information,​ and if​ you can provide it,​ then you’re a​ winner.

But how do you let the​ world know that you can write well? And how can the​ world know that you are willing to​ offer your services as​ an​ article writer?

The key is​ to​ successfully market yourself by marketing your articles. But if​ you can’t send out dozens of​ emails to​ prospective clients,​ or​ spend hours designing a​ website,​ what can you do to​ get people to​ hire you?

The key is​ to​ write one,​ and only one ground-breaking article,​ and to​ include a​ resource box.

A resource box contains information about you,​ and it​ will usually be at​ the​ end of​ your article. But to​ make your Web visitors curious,​ you have to​ make a​ resource box so brief and loaded with information,​ they’ll want to​ hire you after they read the​ first five words of​ it.

So what should be in​ your resource box?

• Give your name – not your full name that stretches all the​ way out of​ your birth certificate,​ but the​ name you would like to​ be placed on​ checks,​ and how you would like request letters to​ be addressed. Oftentimes,​ online writers rely so much on​ their email addresses and contact details that they forget to​ put their names down.

• Give your website address,​ if​ you have a​ website. Direct your prospective clients to​ formal samples of​ your writing – not to​ your informal blog where you have details of​ what happened during your day,​ all in​ “Net-Speak.”

• Make your pitch – a​ one to​ three sentence proposal that shows readers what makes you and your writing unique. Some marketing experts refer to​ this as​ your unique selling proposition,​ or​ your USP,​ the​ promise of​ fulfilling an​ unmet need. Others call it​ the​ “Elevator Pitch,​” or​ what you would tell a​ prospective client if​ you were caught for a​ few seconds together on​ the​ elevator.

The key to​ making a​ pitch is​ brevity: say in​ a​ few words all that makes you special.

• Make a​ call to​ action by inviting people to​ visit your website and take you on​ as​ a​ writer. This can be done in​ a​ simple sentence that will tell prospective clients that you are the​ person for the​ job,​ and that if​ they do not take you on,​ they will regret their choices for the​ rest of​ their lives (of course,​ in​ not too many words).

• Lastly,​ give your contact information. Give only your professional email addresses,​ not your “cute” e-mail addresses,​ such as​ teddybear@ilovechocolate.com. This does not reflect well on​ your credibility as​ a​ writer,​ and it​ will make you appear juvenile,​ no matter how “cute” your e-mail address is. Stick to​ yourname@youremailprovider.com (Yahoo and Google Mail are acceptable providers). if​ you do not have such an​ address,​ get one.

“Your Name” email addresses are not only more professional-looking,​ they are easier for your busy clients to​ remember.

If you follow your writing rules when making your resource box – that is,​ if​ you keep it​ short and to-the-point,​ you’ll be sure to​ get a​ lot of​ clients clamoring for your services in​ no time. All you have to​ do is​ advertise well and frequently,​ and make your writing shine.




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