Alternative Marketing Strategies

Marketing online has become fiercely competitive. Marketers are attempting to​ unravel and decipher online marketing to​ succeed. Some argue that there should not be a​ distinction between traditional (off-line) marketing and online marketing. Others feel that concepts applied to​ mail order work well on​ the​ web,​ while still others argue that online marketing is​ a​ breed of​ its own and what works in​ one arena may not work in​ another. While some standard practices like "above" the​ fold,​ hold true in​ both print and online copy,​ it​ is​ rare that you​ see the​ printed type face on​ the​ web the​ same as​ in​ printed advertisements. Regardless there are traditional forms of​ advertising that are viable and make sense to​ use on​ the​ web but many marketers do not.

These undervalued marketing opportunities are not the​ end-all be-all but are great supplemental channels,​ that compliment strong online marketing campaigns.

Buyers Guides
Many print magazines offer free listings in​ buyers guides. Buyers guides typically have a​ long shelf life and are viewed as​ a​ product resource,​ meaning it​ is​ one of​ the​ first places consumers look when wanting to​ purchase an​ item. Often magazines will include product reviews or​ sponsored placement in​ a​ buyers guide. Typically the​ standard listing is​ free,​ but optionally vendors can increase their exposure by adding listings in​ additional categories for a​ nominal fee. Regardless the​ free listings are a​ great value and worth pursuing.

Product Reviews
The impartial overview from a​ credible source can spark product interest. a​ third party independent review of​ your product or​ service is​ seen as​ a​ vote of​ confidence. Invite publishers or​ even bloggers to​ review your product or​ service.

When requesting a​ review,​ it​ is​ proper net etiquette to​ always provide the​ reviewer an​ evaluation product free of​ charge. After the​ review,​ be sure to​ thank the​ reviewer and if​ appropriate,​ link to​ the​ completed review.

Forums/Volunteering in​ Communities
Offering your time and expertise will establish expertise and knowledge in​ a​ specific industry. Participants who participate in​ forums have a​ genuine interest and are a​ great target audience. Posting helpful information rather than blatant product advertisements will enhance an​ image.

Article Syndication
Writing quality informative and educational articles will also establish expertise. Articles also educate users about related product or​ service. Generally educated users require less technical help and are an​ easier sale because they understand how the​ people or​ service will help them.

RSS Feeds
Provide content in​ an​ RSS feed. While RSS is​ becoming very popular there are still a​ number of​ industries and sectors where very little content is​ available via RSS feeds. Placing quality content in​ an​ RSS feed and being "early to​ market" will help your company shine.

When small businesses compete with big businesses there are a​ number of​ areas in​ which they can compete effectively. as​ more businesses turn to​ the​ web as​ an​ advertising model,​ it​ is​ important that marketers and businesses define themselves by giving themselves every opportunity to​ be found. Utilizing undervalued marketing opportunities will separate online successes from failures.

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