7 Small Business Marketing Tips

7 Small Business Marketing Tips
Here are 7 low-cost but highly effective marketing tips to​ help any small business find customers and generate sales quickly.
1 .​
Don't Advertise Like a​ Big Business

Big businesses advertise to​ create name recognition and future sales .​
a​ small business can't afford to​ do that .​
Instead,​ design your advertising to​ produce sales ...now .​
One way to​ accomplish this is​ to​ always include an​ offer in​ your advertising - and an​ easy way for prospective customers to​ respond to​ it.
2 .​
Offer a​ Cheaper Version

Some prospective customers are not willing to​ pay the​ asking price for your product or​ service .​
Others are more interested in​ paying a​ low price than in​ getting the​ best quality .​
You can avoid losing sales to​ many of​ these customers by offering a​ smaller or​ stripped down version of​ your product or​ service at​ a​ lower price.
3 .​
Offer a​ Premium Version

Not all customers are looking for a​ cheap price .​
Many are willing to​ pay a​ higher price to​ get a​ premium product or​ service .​
You can boost your average size sale and your total revenue by offering a​ more comprehensive product or​ service ...or by combining several products or​ services in​ a​ special premium package offer for a​ higher price.
4 .​
Try Some Unusual Marketing Methods

Look for some unconventional marketing methods your competitors are overlooking .​
You may discover some highly profitable ways to​ generate sales and avoid competition .​
For example,​ print your best small ad on​ a​ postcard and mail it​ to​ prospects in​ your targeted market .​
a​ small ad on​ a​ postcard can drive a​ high volume of​ traffic to​ your website or​ generate a​ flood of​ sales leads for a​ very small cost.
5 .​
Trim Your Ads

Reduce the​ size of​ your ads so you​ can run more ads for the​ same cost .​
You may even be surprised to​ find that some of​ your short ads generate a​ better response than their longer versions.
6 .​
Set up Joint Promotions with Other Small Businesses

Contact some non-competing small businesses serving customers in​ your market .​
Offer to​ publicize their products or​ services to​ your customers in​ exchange for their publicizing your services to​ their customers .​
This usually produces a​ large number of​ sales for a​ very low cost.
7 .​
Take Advantage of​ Your Customers

Your customers already know and trust you​ .​
It's easier to​ get more business from them than to​ get any business from somebody who never bought from you​ .​
Take advantage of​ this by creating some special deals just for your existing customers ...and announce new products and services to​ them before you​ announce them to​ the​ general market.
Also,​ convert your customers into publicity agents for your business .​
Develop an​ incentive for them to​ tell associates and friends about the​ value of​ your products or​ services .​
An endorsement from them is​ more effective than any amount of​ advertising - and it​ is​ much cheaper.
Each of​ these 7 marketing tips provides a​ simple,​ low-cost way for any small business to​ find customers and generate sales quickly.

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