5 Tips On Making Your Business Card A Powerful Marketing Tool

5 Tips On Making Your Business Card A Powerful Marketing Tool



When used effectively business cards can be a​ great marketing tool. in​ this article we will discuss 5 of​ the​ most effective ways that you​ can use your business cards everyday.

1. Be Creative.

Be creative in​ the​ design of​ your business cards. Business cards do not just need to​ be bits of​ paper with your contact details on​ them. Be creative and give your business cards a​ use and purpose. Make them a​ powerful marketing tool in​ the​ promotion of​ your business.

Your aim is​ to​ make your business card something that the​ receiver will want to​ keep and make use of. This is​ the​ difference between a​ well thought out and designed business card and a​ piece of​ paper with your contact details on​ it​ that will probably be thrown into the​ trash.

Give the​ recipient of​ your business cards a​ special offer. For example if​ you​ are a​ school/training centre you​ may offer 'first lesson for free with this card' or​ if​ you​ run a​ shop maybe you​ will offer '10% of​ any purchase over $50'.

Whatever your business,​ there is​ a​ creative way to​ give your business card real value to​ the​ receiver. if​ you​ can think and implement these new creative ways before your business does,​ you​ will have an​ instant advantage in​ that area of​ business,​ and should definitely see a​ rise in​ business if​ you​ have promoted you​ cards correctly.

2. the​ 1 minute rule

The 1 minute rule basically says,​ if​ you​ talk to​ a​ person for longer than 1 minute they should already have one of​ your business cards in​ their hand.

This means in​ conversations you​ need to​ find a​ way to​ talk about what you​ do,​ and be in​ the​ position to​ be able to​ offer one of​ your business cards to​ the​ person you​ are talking to​ in​ the​ first minute of​ conversation. This can be likened to​ a​ conversation you​ may have with someone at​ the​ bus stop or​ on​ the​ elevator. the​ conversation will end in​ a​ very short time and you​ only have a​ very short time to​ get your message across,​ or​ in​ this case get your business card to​ the​ recipient.

The 1 minute rule is​ basically just practice to​ get your business card out there as​ much as​ you​ can. Many people go through all the​ trouble of​ ordering business cards just to​ let them sit in​ a​ corner of​ their office. to​ use business cards effectively you​ must be giving them out at​ every opportunity that you​ have.

3. Make them keepers

Once you​ have given your business card to​ someone what is​ going to​ keep it​ from being thrown in​ the​ trash or​ forgotten about. Unless you​ are selling necessities it​ is​ probably fair to​ say that most likely they do not need the​ product/services you​ are offering at​ the​ present moment. Hopefully though in​ the​ future will come a​ time when they are looking for that product/service and that is​ when your business card still needs to​ be in​ the​ hands of​ the​ person.

Why does someone want your business card? if​ you​ cannot answer that easily,​ maybe it​ is​ time to​ think about a​ new business card design.

Does your business card have valuable information on​ it? By valuable I mean a​ map,​ discount,​ calendar,​ measurements,​ charts or​ anything relevant to​ your industry? if​ it​ doesn't,​ you​ may want to​ think about adding a​ value feature to​ your business card.

4. Leave them everywhere you​ go

During a​ number of​ trips around a​ number of​ businesses in​ my local area I have noticed piles of​ business cards on​ the​ counters of​ various businesses. For example a​ recent trip to​ my accountant I noticed they had a​ few piles of​ business cards on​ the​ counter for mortgage lenders,​ home loans,​ etc.
This can be likened very much to​ link swapping that goes on​ with webmasters looking for business referrals from similar businesses.

Every place that you​ frequent,​ you​ should ask if​ they mind you​ leaving a​ stack of​ you​ business card there for their customers. you​ could try this at​ your doctors office,​ your dentist,​ accountant,​ lawyer,​ beauty saloon or​ hairdresser.

For similar businesses (e.g. accountant > lawyer or​ money lender) maybe you​ can arrange to​ have a​ stack of​ their business cards displayed at​ your business when they offer your business cards at​ theirs. This can be a​ very effective way to​ use you​ business cards and can have great returns.

5. Ask for an​ opinion

'Do you​ mind if​ I ask you​ a​ quick question? I'm looking for opinions on​ my new business card'. After asking the​ question and bringing the​ topic up hand them a​ business card. Make sure that they keep it,​ even if​ they try to​ hand it​ back to​ you​ tell them that you​ have thousands printed already.

Thank the​ person for their time,​ and if​ they ever need the​ product or​ service that you​ are offer that your contact information is​ on​ the​ business card. Even if​ that person may not directly contact your business,​ there is​ always a​ chance that they may pass your card or​ business name onto another party.

Even in​ the​ worse case they may go home and tell their friend how a​ nut just came and talked at​ the​ bus stop and handed them a​ business card for his lawn mowing service. That friend may say,​ 'I've been looking for a​ good lawn mower'. 'Here's the​ business card I got'. And there is​ a​ situation where you​ may still even get business out of​ handing your business card to​ a​ stranger and even a​ disinterested stranger.

By following just one of​ the​ above five ideas each day,​ you​ can turn your business card into a​ great marketing tool,​ and see an​ almost instant increases in​ business.




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