3 Simple Steps To Dramatically Improved Writing

3 Simple Steps To Dramatically Improved Writing

Amateur writers write for the​ sake of​ writing. While this may create copious amounts of​ inconsequential content or​ provide them personal pleasure,​ it​ does nothing to​ increase business prospects,​ improve the​ world,​ or​ move their audience to​ take action.

So what is​ the​ goal of​ great writing,​ and how can it​ change your presentations? Professional writers always have one main goal in​ mind with everything they write: to​ transform their audience. Great writers strive to​ help their audience see through different eyes,​ act differently,​ change the​ way they interact with the​ world.

Anyone can throw words together and make complete sentences (case in​ point: most of​ the​ blogosphere),​ but if​ you want to​ actually have impact through your writing,​ you must learn to​ write for transformation. It's the​ difference between being merely informative and being compelling and persuasive. There are three simple steps to​ transformational writing: 1) writing for a​ specific audience,​ 2) using the​ right venue,​ and 3) choosing and executing the​ right type of​ transformation (there are three).

1. Specific Audience

If you want to​ reach your audience,​ it’s absolutely crucial that you understand them,​ get out of​ your own perspective,​ and write to​ their perspective. One of​ the​ first things I do with every piece I write is​ identify my target audience,​ things such as​ age,​ gender,​ race/ethnicity,​ location,​ income level,​ purchasing habits,​ hobbies,​ talents,​ interests,​ etc.

When I know who I’m talking to,​ I’m prepared to​ custom tailor the​ message to​ resonate with them specifically. For example,​ words such as​ “revolutionary,​” “cutting-edge,​” “fresh,​” or​ “in vogue” will more likely resonate with an​ 18-25 age group,​ whereas a​ 60-70 age group will probably have negative reactions to​ them,​ who prefer things that are “proven,​” “safe,​” and “sensible.”

2. the​ Right Venue

By venue I mean the​ medium used to​ convey your message,​ including such things as​ magazines,​ newspapers,​ journals,​ books,​ radio and TV ads,​ blogs,​ websites,​ etc. the​ venue you choose is,​ in​ large part,​ determined by your audience.

For example,​ if​ I’m writing a​ lengthy article on​ monetary policy intended for scholars and economists,​ the​ best venue is​ probably a​ scholarly journal. Few people can stand to​ read long blocks of​ meaningful text on​ a​ computer screen,​ I probably won’t have enough space to​ make my case in​ most magazines,​ etc. On the​ other hand,​ if​ my content is​ concise,​ simple,​ and intended for a​ broad audience,​ perhaps a​ newspaper article makes sense.

All of​ us are exposed to​ written communications that we​ skim or​ ignore,​ yet if​ that same message is​ presented in​ a​ venue more palatable to​ us,​ we’re much more likely to​ spend time reading it. Writing for transformation requires utilizing the​ best venue for our subject matter and audience.

3. the​ Right Transformation

There are three types of​ transformations: know,​ feel,​ and do. a​ know transformation seeks to​ give the​ readers new information,​ or​ old information arranged in​ a​ different way,​ to​ help them to​ learn and know things they didn’t know before,​ in​ such a​ way that changes their life and perspective. a​ feel transformation obviously seeks to​ evoke strong emotion in​ the​ audience,​ while a​ do is​ designed to​ get an​ audience to​ take very specific,​ immediate,​ and tangible action.

Amateurs look at​ this list and try to​ do all three; professionals focus on​ one and nail it,​ because doing so affects the​ others. How do you want people’s lives to​ change because they read your message? What do you want to​ see occur in​ them? Do you primarily want them to​ know,​ feel,​ or​ do something? Pick one–yes,​ just one–and execute it​ well,​ and the​ others will take care of​ themselves.

If you want your message to​ actually have impact,​ you must learn to​ write for transformation. Know who you’re writing to,​ use the​ right venue to​ reach them,​ and choose the​ right transformation and execute it​ well. After all,​ transformational writing is​ the​ only writing worth reading.

Have a​ professional writer custom craft your message for transformation by visiting http://www.youwritingcure.com now.

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