3 Key Points To Remember When Writing For The Web

3 Key Points To Remember When Writing For The Web



While many writers are eager to​ write for the​ Internet,​ it​ is​ important to​ consider the​ key differences between writing for a​ traditional print audience and an​ Internet audience. Keeping these three points in​ mind will help you achieve success with your Internet writing ventures.

Writing for the​ Internet is​ different from traditional publishing formats in​ three essential ways:

~ Audience
~ Format
~ Lifespan

It is​ important to​ consider each difference while writing.

While audience is​ always a​ key consideration for any writer audience consideration is​ a​ primary factor for Internet writers. While the​ basic considerations of​ audience (who do you expect to​ be your primary reading audience?) remain the​ same there are some important differences.

First,​ it​ is​ important to​ remember that in​ traditional publications your audience is​ somewhat captive. Once they have actually picked up or​ purchased a​ print media they are likely to​ at​ least give it​ a​ few pages before ditching it. However,​ on​ the​ Internet the​ audience can move away from your words with a​ click of​ the​ button so you need to​ be focused and on​ target. You can't take time for a​ slow buildup or​ meandering discussion. if​ you (the writer) do not seem to​ be delivering the​ goods then the​ reader will simply move on. This does not mean you need to​ cater to​ the​ lowest denominator but it​ does mean that you need to​ know your audience as​ well as​ how to​ respond to​ that audience's needs and desires.

Another important point is​ that many Internet readers scan documents quickly before committing themselves to​ reading. it​ is​ important to​ write clearly and concisely as​ well as​ use punchy headlines and subheadings as​ well as​ catchy introductions and conclusions as​ these are key points for scanning.

While at​ first glance Internet documents appear to​ mimic traditional print documents there are many major differences. One of​ the​ most important is​ the​ entry point. a​ search engine may deliver readers to​ some point in​ the​ middle or​ end of​ your document. if​ you have written a​ coherent and cohesive piece then those readers may well move back to​ the​ beginning to​ read properly. in​ response to​ this,​ and the​ scanning readers mentioned above,​ it​ is​ best to​ break longer documents into several stand-alone pieces that can work together as​ a​ whole or​ as​ separate documents if​ approached in​ that manner.

Finally,​ an​ important difference between traditional publications and Internet publications is​ lifespan. While the​ apparent lifespan of​ many electronic documents appears to​ be fleeting that is​ not in​ fact true. Newspaper and magazine articles in​ print publications may only be current for a​ day,​ week or​ month but be archived on​ the​ Internet. Internet publications are frequently archived on​ the​ Internet for years. So while it​ is​ important as​ a​ writer to​ be fresh and current also keep in​ mind that your reader may access your words at​ some undetermined point in​ the​ future.

Keeping these three key points -- audience,​ format,​ and lifespan -- in​ mind when writing for the​ Internet will help you achieve greater writing success.




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