10 Critical Press Release Writing Tips

10 Critical Press Release Writing Tips

1. Start strong: Your title and initial lines should briefly and directly convey what you want to​ say. Include the​ “who,​ what,​ where,​ when and why” in​ the​ lead of​ your press release. the​ remaining part of​ your press release should include supporting facts and examples.

2. Make it​ easy for the​ media: Some media agencies and journalists will grab your press release and carry it​ in​ their publications with slight editing or​ no alteration. But even if​ it’s not used word for word,​ journalists may use it​ as​ fodder for other stories or​ to​ create their own story ideas. the​ more information and details you include,​ the​ less work the​ media has to​ do.

3. Think like the​ reader: Your press release should be able to​ keep the​ reader’s interest. Put yourself in​ the​ reader’s shoes. Would you want to​ read your press release?

4. Make it​ relevant: Try to​ point out real examples to​ support the​ message you want to​ communicate. Show why your information is​ important and how it​ benefits the​ reader. if​ your release isn’t newsworthy,​ don’t expect anyone to​ read it.

5. Support your story with real facts: Facts make your point stronger and tell the​ journalist you’ve already done much of​ the​ research for them. if​ you pull facts from other sources,​ make sure you attribute them. Avoid fluff and add-ons. And never make anything up. if​ content seems too good to​ be true,​ tone it​ down or​ you could hurt your credibility.

6. Include company information: the​ press release should conclude with a​ short description of​ your company,​ including where your company is​ based,​ what products and service it​ provides and a​ brief history if​ you are creating a​ press release for more than one company,​ provide information for all the​ companies at​ the​ end of​ the​ release. Also include contact information,​ both phone number and e-mail,​ for each company’s spokesperson.

7. Be concise: Avoid using superfluous adjectives,​ extravagant language,​ or​ unnecessary clichés. Get to​ the​ point and tell your story as​ directly as​ possible.

8. Get permission: Companies can be defensive about their name and image. Get written permission before including information or​ quotes from officials or​ associates of​ other companies/organizations.

9. Avoid exclamation points: the​ use of​ exclamation points may hurt your credibility by creating unnecessary hype. However,​ if​ you have to​ use an​ exclamation point,​ use only one! Not several!!!

10. Avoid industry jargon: the​ harder your press release is​ to​ understand for journalists and laymen,​ the​ less likely it​ is​ to​ be picked up. a​ limited use of​ industry terminology is​ ok,​ if​ you’re trying to​ optimize the​ news release for internet search engines.

Paul Wilson is​ a​ freelance writer for http://www.1888PressRelease.com,​ the​ premier website to​ Submit Free Press Release for any announcements including launching of​ new product or​ services,​ new website,​ announcing new hires,​ sponsoring a​ special event or​ seminar and more. His articles can be found at​ http://www.1888articles.com/author-paul-wilson-7.html.

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