Why Not Email Marketing

Why Not Email Marketing



Why Not Email Marketing?
If you​ are currently participating in​ other types of​ Internet marketing but not email marketing you​ should seriously consider why you​ are avoiding this type of​ advertising .​
This is​ important because email marketing can be a​ very important part of​ an​ Internet marketing campaign .​
Many business owners avoid email marketing for fear of​ being accused of​ spamming .​
Internet markets may not have a​ clear understanding of​ what is​ spam and what is​ not so they avoid participation in​ email marketing campaigns to​ avoid the​ potential for being labeled a​ spammer .​
Why are Internet marketers so afraid of​ being accused of​ being purveyors of​ spam? This is​ a​ common fear for a​ number of​ reasons .​
First of​ all there may be harsh penalties associated with sending spam emails .​
Recipients of​ spam have the​ option of​ reporting the​ spam to​ their Internet service provider who will investigate the​ validity of​ the​ claim .​
If the​ originator of​ the​ email is​ determined to​ be a​ spammer there can be harsh consequences .​
Internet marketers are also afraid of​ email marketing because they believe it​ will not be well received by potential customers .​
This is​ an​ important concept because Internet users are bombarded with spam each day .​
Receiving this quantity of​ spam each day can be frustrating and can anger some Internet users .​
These Internet users are not likely to​ be receptive to​ email marketing .​
The fear that these potential customers will view email marketing and stray to​ competitors keeps many Internet marketers from taking advantage of​ this type of​ marketing strategy.
However,​ it​ is​ important to​ note that despite the​ prevalent problem with spam,​ many Internet users are quite receptive to​ email marketing .​
This is​ especially true in​ situations where they specifically requested to​ receive more information from the​ business owner regarding his products and services .​
Potential clients are particularly receptive to​ email marketing which provides something of​ value to​ the​ recipient of​ the​ email .​
Emails which contain in​ depth articles,​ useful tips or​ product reviews may be appreciated by consumers .​
Additionally,​ items such as​ e-newsletters and correspondence courses offered via email can be of​ particular interest to​ potential customers .​
E-newsletters are typically longer documents than traditional email marketing pieces and can provide a​ great deal of​ additional information to​ the​ email recipient .​
Email correspondence courses may be offered in​ short segments and typically amount to​ a​ significant amount of​ information which is​ likely to​ be greatly appreciated by the​ email recipients.
One final way to​ prevent email recipients from viewing your email marketing efforts as​ spam is​ to​ only send the​ emails to​ recipients who register with your website and specifically request for you​ to​ send them additional information and promotional materials .​
This opt in​ formula is​ ideal because it​ ensures you​ are not wasting your email marketing efforts on​ recipients who are not interested in​ your products or​ services .​
It also ensures the​ recipients of​ the​ email marketing campaign do not view the​ informative and promotional materials they are receiving as​ spam .​
This technique for compiling an​ email distribution list is​ quite effective but it​ is​ important to​ remember you​ should always include information on​ how recipients can opt out of​ receiving future emails,​ www.Automatic-Responder.com is​ a​ great service to​ help with this .​
This is​ important because the​ email recipients may have once been interested in​ receiving marketing emails but over time this may change .​
If they are no longer interested in​ these emails,​ they may begin to​ view the​ emails as​ spam if​ they are not given the​ option of​ being removed from the​ distribution list .​




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