Why Do Email Marketing

Why Do Email Marketing



Email marketing is​ the​ practice of​ using email in​ the​ marketing communications. it​ covers every email sent to​ customer,​ a​ potential customer or​ a​ public venue.to be more precise it​ includes:
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Sending direct promotional emails to​ try and acquire new customers or​ persuade existing customers to​ buy again.
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Sending emails designed to​ encourage customer loyalty and enhance the​ customer relationship.
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Placing your marketing messages or​ advertisements in​ emails sent by other people.

It is​ somewhat similar to​ sending mails,​ a​ newsletter or​ e-zine or​ placing advertisements on​ a​ magazine or​ newspaper.

But now a​ question strikes our mind,​ why do email marketing? What is​ so good that it​ has to​ offer? Let us start with the​ answers of​ these questions.

Email marketing is​ in​ rage these days because of​ the​ following features:

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sending email is​ much cheaper than most other forms of​ communication.
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email lets you​ deliver your message to​ the​ people (unlike a​ website,​ where the​ people have to​ come to​ your message) .
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email marketing has proven very successful for those who do it​ right .

Nonetheless,​ we can not overlook the​ Benefits of​ mail marketing which are mentioned below:

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it​ allows targeting.
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it​ is​ data driven.
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it​ drives direct sales.
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it​ builds relationships,​ loyalty and trust.
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it​ supports sales through other channels.
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Email marketing is​ an​ extremely cost-effective marketing tool.
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it​ increase Your Sales Conversion.
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it​ generate Repeat Sales.
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it​ up-sell and Cross-sell Products and Services.
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it​ gain Valuable Feedback from your Visitors.
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it​ drive Web Users to​ Make Offline Purchases.

Modern email marketing services and solutions support database integration,​ segmentation and various other tricks and techniques for improving the​ targeting of​ outgoing messages.

Responsible email marketing is​ based on​ the​ idea of​ permission. Always keep a​ few things in​ mind while opting for email marketing.

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Make sure your emails reflect your brand,​ through your content,​ language,​ tone,​ imagery and colors.
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Your email campaign may also be an​ opportunity to​ manage and further enhance your relationships with your customers.
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your content should demonstrative.
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educate your customers or​ provide additional information.

Email marketing gives your brand an​ edge in​ a​ tough market. Daily,​ weekly,​ or​ even monthly emails will keep your brand in​ your target consumer’s mind. as​ more and more of​ the​ population begins to​ use email,​ email marketing will become a​ standard in​ the​ marketing industry.

If you​ run a​ conventional offline business you​ can use email marketing to​ drive foot traffic through your door. Finding another marketing method that comes close to​ all the​ benefits that email marketing offers is​ nearly impossible.




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