Why Choosing The Right SEO Firm Is Crucial To Business Website Success

Why Choosing The Right SEO Firm Is Crucial To Business Website Success

Choosing the​ right search engine optimisation (SEO) firm and online marketing company is​ the​ most important phase in​ your business website's existence. it​ is​ important to​ align yourself with a​ company that are good at​ selling products and services online in​ order to​ ensure you​ reap the​ benefits that SEO can truly deliver. Using in​ house SEO staff is​ often flawed so when a​ business makes the​ decision to​ choose an​ external source for their online marketing solution then I always encourage the​ company to​ do a​ lot of​ research on​ the​ potential firms.

As search engine optimisation (SEO) requires expertise the​ first thing I suggest is​ searching on​ Google for "SEO" and "Online Marketing" in​ your regional index and taking note of​ the​ top 5 companies for each search result set. Compare them. Then make a​ list of​ the​ companies that are repeated. the​ reason I suggest searching on​ Google is​ that

- Google holds over 85% of​ the​ search market in​ Australia. I am not sure on​ other regional areas in​ the​ World but as​ far as​ I am concerned Google dominate and they have the​ most advanced search algorithm.

- Any company that can successfully market its own products - SEO and Online Marketing,​ and be placed in​ the​ top 5 results are very good at​ online marketing and as​ these terms are very competitive it​ is​ the​ cream of​ the​ crop being listed.

So,​ now you​ should contact each of​ the​ firms that are repeated in​ the​ list and ask to​ make an​ appointment with them to​ discuss how SEO can best benefit your business website.

As long as​ you​ have done the​ searches above then there are several questions I like to​ ask at​ this point.
1. Where do they place in​ the​ search engine results pages for their own products? - SEO and Online/Internet Marketing?
2. Do they have at​ least 10 examples of​ SEO clients in​ comparable industries (B2B/B2C) that they can show online marketing success with? - look for traffic graphs and keywords being searched on​ to​ get to​ the​ website.
3. How many staff do the​ SEO firm have?
4. Does the​ SEO company have 24/7 support and phone contact?
5. Are they professional and expert in​ their handling of​ your questions and delivering clear honest answers?
6. Read some of​ the​ SEO firm's testimonials.

After these questions have been answered then you​ will generally have a​ very good idea of​ how good the​ company actually is. What their philosophies are and whether they are a​ good fit for your business website objectives.

There are several things I would also consider very strongly.
- Never trust a​ company that is​ willing to​ make any kind of​ guarantees on​ results. There is​ no way that an​ SEO company can know for sure that your website is​ going to​ be listed in​ the​ top 10 in​ the​ search results. if​ they do make promises then it​ is​ likely they will be optimising your website for less than optimal keywords that are uncompetitive. For example you​ sell "Blue widgets" and you​ would like to​ be listed in​ the​ top ten for blue widgets but it​ is​ very competitive. This dodgy company says they can get you​ in​ the​ top ten,​ but they don't say for what keywords and they do deliver but it’s for a​ keyword phrase like "blue widget with flowers in​ Melbourne Australia" - this is​ completely useless and will not sell any more of​ your products!!
- Never choose an​ SEO firm on​ price. Trust me when I say this - you​ get what you​ pay for! Aligning your business website with the​ best SEO firm,​ which may be more expensive,​ is​ going to​ get you​ a​ lot more traffic than a​ lower ranked SEO company. a​ more experienced SEO firm is​ likely to​ have many,​ many testimonials and graphs of​ clients to​ show you. Align with the​ best SEO Company and you​ get the​ best results it's as​ simple as​ that - there is​ no doubt in​ my mind on​ this.

Now that you​ have narrowed down the​ list,​ take a​ day to​ go through all of​ the​ information gathered. Assess everything on​ its merits and choose wisely. as​ I said above,​ never choose based on​ price,​ you​ pay peanuts and you​ will get monkeys. Graphic design and coding the​ building of​ a​ website make up about 20% of​ the​ success of​ the​ website,​ the​ other 80% is​ getting people to​ come to​ your website and buy your product or​ service. a​ similar comparison is​ opening a​ shop. you​ can make it​ as​ plush and nice as​ you​ want inside but if​ no one is​ coming through the​ door then it​ really doesn't matter how nice it​ is​ does it? you​ could well have a​ warehouse and market more and you​ would likely be far more successful. in​ summary,​ align your business website with the​ best SEO firm that you​ can find.

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