When To End Your Email Marketing Campaign

When To End Your Email Marketing Campaign



When to​ End Your Email Marketing Campaign
Deciding when to​ end an​ email marketing campaign is​ one subject which many business owners may struggle with on​ a​ regular basis .​
This decision can be difficult both in​ situations in​ which the​ email marketing campaign is​ enjoying a​ great deal of​ success and in​ situations in​ which the​ email marketing campaign is​ failing .​
In general business owners will have to​ evaluate a​ number of​ different criteria to​ make this decision and there is​ no one specific formula which will work for all business owners .​
In this article we will examine three different scenarios including a​ successful email marketing campaign which is​ approaching a​ logical conclusion,​ an​ email marketing campaign which is​ failing and a​ successful email marketing campaign which may be able to​ run indefinitely.
First we will examine the​ case of​ a​ successful email marketing campaign which is​ approaching a​ logical conclusion .​
In some cases it​ may be logical for a​ business owner to​ conclude his email marketing efforts .​
The most obvious example is​ an​ email marketing campaign which is​ focused on​ achieving a​ specific goal and not selling products or​ services .​
For example an​ email marketing campaign which is​ political in​ nature may start off slowly,​ peak during a​ time when voters are most interested in​ obtaining information about the​ issues and then begin to​ wane as​ the​ voting process begins and the​ majority of​ voters have already made their decision .​
Similarly an​ email marketing campaign which is​ focused on​ collecting donations for a​ specific charity will logically end as​ the​ goal is​ reached .​
These email marketing campaigns may be highly successful but there is​ simply no reason to​ continue them beyond when the​ goals is​ reached .​
Next we will consider the​ case of​ an​ email marketing campaign which is​ not achieving its goal .​
Deciding when to​ end an​ email marketing campaign of​ this nature can be difficult because it​ will involve a​ number of​ different factors .​
For example if​ the​ business owner is​ investing a​ great deal of​ time and money into email marketing and not generating results despite an​ honest effort it​ may be time to​ end this marketing campaign .​
However,​ if​ the​ business owner has not invested a​ great deal in​ the​ email marketing campaign and has a​ few remaining ideas for turning the​ campaign into a​ success,​ it​ might be worthwhile to​ continue the​ email campaign for a​ little longer to​ see if​ the​ desired goals can be met .​
Finally,​ it​ is​ important to​ note that email marketing campaigns do not always have to​ come to​ an​ end .​
Consider a​ niche topic such as​ search engine optimization (SEO) .​
a​ business owner who has been producing and distributing monthly e-newsletters on​ this subject and receiving a​ positive response to​ these email marketing tools,​ there is​ not reason for him to​ discontinue the​ email marketing as​ long as​ he is​ still capable of​ producing the​ e-newsletters .​
Similarly to​ the​ way many magazines have been in​ publication for years and years it​ is​ possible for an​ e-newsletter to​ remain active for as​ long s there is​ a​ need and an​ interest in​ the​ information being provided .​
In our example of​ a​ business owner publishing an​ SEO newsletter,​ the​ need for this product remains because SEO is​ continually evolving and recipients of​ the​ e-newsletter may anticipate receiving the​ e-newsletter each month to​ get more information on​ current trends in​ the​ industry.




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