Whats The Big Deal Over SEO

Whats The Big Deal Over SEO

Search engine optimization refers to​ any practice related to​ the​ end goal of​ improving your web site's position in​ the​ search engine 'free found listing.' the​ reason you​ want all of​ your web pages,​ or​ at​ least your most important web pages,​ search engine optimized zeros in​ on​ what nearly every website owner wants: More new business contacts generated from Web traffic!

According to​ current search engine ranking requirements,​ keywords and content on​ the​ same page must match a​ particular set of​ criteria. Basically,​ this means - for example - that for every 500 words on​ a​ page,​ you​ might only be able to​ write the​ same keyword 5 or​ 6 times to​ maintain the​ balance required by search engines. But simply adding the​ keyword to​ the​ body of​ the​ page is​ not the​ only factor. the​ page title and description (among others) are also factors. It's obvious that every keyword you​ have for your site can't be positioned accurately in​ each relevant place on​ one page. Each keyword,​ keyword phrase,​ or​ keyword set needs its own page to​ effectively return web traffic to​ your site.

Keyword stuffing is​ a​ big ouch! Repeating your keyword 30 or​ 40 times in​ the​ content is​ called keyword stuffing,​ and it​ gets your web page penalized or​ banned altogether from search results. It's just common sense not to​ engage in​ keyword stuffing. Limit the​ number of​ keywords on​ each of​ your web pages,​ and develop individual web pages for each of​ your most important keywords.

Requirements and standards change rapidly. at​ this writing,​ if​ the​ web page is​ unique and if​ crawlers determine that the​ page offers viewers substantive content,​ it​ passes the​ first test for ranking.

It goes something like this. the​ number of​ words the​ public sees on​ a​ page is​ analyzed by search engine robots to​ determine if​ there are enough words to​ be valuable to​ a​ web visitor who reads the​ page. if​ there are enough words on​ the​ visible part of​ the​ web page,​ then the​ robot evaluates the​ hidden text (called the​ source code). it​ looks for key words,​ descriptions,​ web page titles,​ link content and image descriptions just for starters. if​ the​ data qualifies,​ this invisible web page crawler then compares the​ overall page content with your entire website to​ look for a​ consistent theme. in​ other words,​ you​ can't publish a​ page about your cat on​ a​ site that sells chess sets without breaking the​ consistent theme rule. Every website must have a​ consistent theme weaved in​ and out every web page.

If the​ web pages pass this evaluation,​ the​ robot zips on​ to​ calculate all the​ data in​ various formats. For example,​ are there too many keywords on​ the​ page as​ compared to​ the​ total number of​ words on​ the​ web page? a​ comparison of​ image descriptions and link content also plays a​ roll. Once all of​ the​ various calculations are complete - and this all happens in​ seconds - the​ calculated percent of​ substance is​ compared to​ all the​ other website pages on​ the​ Internet asking for the​ same keyword status. Then the​ robot determines web page ranking position to​ be displayed in​ the​ search engine 'free found listing' when that one key word is​ used by a​ web searcher.

It is​ easy to​ see why search engine optimizing web pages is​ a​ complex,​ labor-intensive task that requires up-to-date knowledge of​ search engine standards and requirements,​ skill in​ applying the​ words to​ comply as​ closely as​ possible with top ranking position,​ and common sense so as​ to​ not go overboard (keyword stuffing a​ page) getting that web page penalized or​ banned altogether.

Pages that use acceptable standards applicable for each search engine are rewarded in​ time with a​ valuable ranking. a​ top ranking has many benefits for your business,​ from visibility,​ free clicks and web traffic to​ increased sales revenue.

The bottom line is​ to​ publish web pages that meet search requirements so visitors can find your page. if​ it​ is​ too time consuming for you​ to​ successfully optimize the​ content on​ your web site,​ or​ if​ your search engine ranking appears buried on​ page 99 of​ the​ free found listing,​ you​ may want to​ consider a​ professional SEO service provider. Start by asking an​ experienced search optimization writer to​ review 3 or​ 4 of​ your existing web pages. Listen to​ her suggestions and apply them. if​ budget is​ limited,​ engage her services to​ only optimize your most important web pages. Track results over the​ following 90 - 120 days.

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