What To Look For In An SEO Training Course Seven Important Qualities

What To Look For In An SEO Training Course Seven Important Qualities

A track record of​ SEO success - Obviously one quality you​ should look for is​ a​ track record of​ success over a​ period of​ time in​ search engine optimisation and search engine marketing.

One quick way to​ check is​ to​ do a​ Google search on​ SEO training city,​ where city is​ your local area. (eg. SEO training Brisbane or​ Brisbane SEO training)

If the​ firm you​ are considering learning from doesn't rank well then you​ may be better off looking elsewhere. it​ also pays to​ check their SEO client portfolio. Do they have a​ portfolio? if​ so,​ are their clients happy with their SEO work? a​ few phone calls and you​ can make sure.

An understanding of​ current SEO methods - SEO is​ a​ dynamic industry. as​ search engines update and improve their ranking algorithms,​ so also must SEO companies update their methods of​ getting and holding good search engine rankings.

If the​ SEO training course you​ considering is​ focused on​ keyword density,​ link exchanges and creating complex metatags,​ then choose again. These factors used to​ be very important 3-5 years ago. Not so now. the​ best SEO these days is​ about keyword research,​ anchor text,​ article marketing,​ directory marketing,​ getting one-way links and using social media.

Avoid astonishing promises - if​ it​ sounds too good to​ be true then it​ probably is. if​ the​ SEO training course you​ are considering promises to​ show you​ how to​ rank in​ the​ top 5 in​ Google for any search term then find someone else. as​ a​ famous movie once said" They're dreaming.

SEO is​ hard work and it​ does take time to​ rank well for competitive keyword phrases.

Determining the​ best keyword phrase to​ optimise for and then executing the​ optimisation over a​ period of​ time will eventually yield results.

Sound training methodology - Does the​ SEO training firm use qualified trainers? What are their qualifications and experience is​ both training and SEO. There's nothing more disheartening that have a​ boring instructor who reads his or​ her notes and doesn't believe in​ classroom interaction. Make sure your SEO trainer is​ both a​ good classroom trainer and experienced in​ SEO.

Hands-on experience - SEO theory should be backed up by hands-on practical experience where you​ get to​ immediately apply your new learning. Avoid any SEO training course where you​ are lectured to​ for a​ day or​ so without any hands-on experience. the​ best SEO courses are a​ combination of​ theory,​ example and practice.

Where possible you​ should have the​ opportunity to​ work on​ a​ real life SEO project and get the​ instructors help with that project.

Follow up support - the​ half life of​ any training course is​ about 4 days. Unless the​ theory is​ applied or​ revised,​ it​ leaves short-term memory and must be relearned. Make sure the​ training that you​ purchase includes some level of​ e-mail or​ telephone support. if​ they do,​ make sure you​ use it​ even if​ it's just to​ make sure you​ are on​ the​ right track with your SEO projects. Good quality handouts,​ notes and access to​ online resources is​ also something to​ look for.

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