What SEO Marketers Should Avoid Doing

Perfecting the​ art of​ Search engine optimization (SEO) is​ a​ truly tricky process. an​ SEO does the​ job improving the​ volume and quality of​ traffic to​ a​ web site from search engines via the​ organic or​ algorithmic search results.

A lot of​ webmasters today want to​ get top search engine rankings in​ search engines such as​ Google or​ Yahoo. in​ order to​ attain this purpose,​ some webmasters go to​ great lengths as​ willing to​ spend incredible amount of​ efforts in​ doing link exchange,​ refine their meta tags and body content. However,​ most still overlook some crucial issues. in​ order to​ address some of​ these sensitive SEO issues,​ here are a​ few tips to​ briefly lay out some things that SEO markets should avoid doing.

Avoid Keyword Stuffing

This term refers to​ the​ repeated use of​ a​ word to​ swell or​ boost its frequency on​ a​ page. Search engines now have the​ capability to​ analyze a​ page and resolving whether the​ frequency is​ above a​ "normal" level in​ comparison to​ the​ rest of​ the​ words in​ the​ document.

Optimize Both Homepage And Inner Pages as​ Well

A number of​ webmasters squander lots of​ time optimizing their website,​ but for their homepages only. a​ webmaster should also need to​ spend time optimizing the​ inner pages as​ well,​ since this increases the​ likelihood of​ getting search engine traffic. in​ most fully optimized sites,​ an​ optimized inner page gets more search engine traffic than the​ homepage.

Use HTML Hyperlinks And Not Just Javascript

Some SEO’s only use Javascript to​ construct their navigation menus. However,​ many search engines do not "read" hyperlinks written in​ Javascript. on​ search engines like Yahoo and Google,​ what they do is​ only to​ index their homepage. to​ avoid this,​ you​ must use HTML hyperlinks so that search engines can follow and index them

Avoid Submitting Identical Pages Often

Most webmasters and SEO’s know that it​ is​ a​ no-no to​ submit virtually identical pages. Do not simply duplicate a​ web page,​ give the​ copies different file names,​ and submit them all. This move will be simply interpreted as​ an​ attempt to​ flood the​ search engine.

Be Careful in​ Selecting the​ Right Content Management Software (CMS)
Most firms agree that using web-based CMS to​ construct web sites makes things easier. Right,​ it​ is​ a​ easy to​ use this software,​ however,​ it​ does not allow users to​ create different Title and Meta tags for different web pages and has limited characters,​ and is​ obviously,​ not good for optimizing websites. Ideally,​ every web page must have specific Title and Meta tags.

SEO methods are classified by some into two wide categories: techniques that search engines suggest as​ part of​ good design,​ and those techniques that search engines do not approve of​ and attempt to​ minimize the​ effect of,​ often termed as​ spamdexing. Some industry analysts classify these methods,​ and the​ folks who employ them,​ as​ either white hat SEO’s,​ or​ black hat SEO’s.

A White hat tends to​ produce results that last a​ long time,​ while black hats foresee that their sites will eventually be banned once the​ search engines find out what they are doing. Black hat SEO’s try to​ improve rankings in​ ways that are rejected by the​ search engines,​ or​ involve deception. One black hat technique uses text that is​ hidden,​ either as​ text colored similar to​ the​ background,​ which are invisible,​ or​ positioned off screen. Search engines may reprimand sites they find using black hat methods,​ either by reducing their rankings or​ purging their listings fully from their databases.

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