What SEO Copywriting Is And Isn T

What SEO Copywriting Is And Isn T



I've been frustrated lately. it​ seems people just don't get it. There's lots of​ talk about SEO copywriting these days,​ but hardly any of​ it​ is​ on​ target. the​ majority of​ the​ conversations,​ posts and articles I've seen deal with topics like keyword density,​ allowable limits,​ over optimization and such. These people are making search engine copywriting all about the​ search engines. They are forgetting the​ fact that SEO copywriting is​ still copywriting.

What that means - generally speaking - is​ you​ are still writing promotional copy designed to​ cause a​ *person* to​ take a​ specific action. Your target audience (your site visitors) should come first. the​ elements designed to​ help the​ copy rank well absolutely come last.

What good is​ all the​ traffic in​ the​ world if​ your site copy doesn't convert visitors into buyers? Not much. That's why - when writing SEO copy - the​ human visitor comes first.

Unfortunately,​ SEO copywriting is​ getting a​ bad name because so much of​ what is​ being cranked out is​ repetitious babble. Most of​ these pages would never have made it​ on​ to​ a​ site,​ except for the​ fact that the​ site owner wanted to​ rank highly for certain key terms.

So,​ in​ the​ interest of​ salvaging the​ good name of​ search engine copywriting,​ before it's too late,​ let me offer some guidelines.

SEO Copy Is:

· first and foremost - written for the​ visitor.

· unique and purposeful.

· natural-sounding - it​ flows.

SEO Copy is​ Not:

· written exclusively with the​ engines in​ mind.

· mirrored,​ adjusted or​ altered to​ create new pages by simply changing keyphrases.

· stiff,​ forced or​ overly repetitive.

The Dos of​ SEO Copywriting

When writing SEO copy,​ you'll want to:

· understand who you​ are writing to.

· choose what the​ focus of​ the​ page will be.

· create a​ plan outlining the​ message you​ want to​ convey.

· decide how best to​ communicate that message to​ your particular target customers.

· choose which keyphrases will be incorporated into the​ copy.

· make sure those keyphrases work well with the​ page and the​ planned copy.

· incorporate keyphrases as​ you​ write (not after you​ write),​ so they flow naturally with the​ planned message.

The Don'ts of​ SEO Copywriting

When writing SEO copy,​ you​ should never:

· create a​ plan based solely on​ how to​ rank high.

· replace *every* instance of​ a​ generic term (car) with a​ keyphrase (red,​ convertible car).

· add pages of​ copy simply to​ appease the​ search engines.

· rely on​ useless keyword density ratios and formulas.

· shove keyphrases in​ everywhere possible. (No,​ it​ won't get you​ banned,​ but it​ will sound completely ridiculous!)

SEO copywriting is​ not the​ process of​ writing exclusively for the​ search engines. it​ is​ the​ process of​ writing copy to​ appeal to​ your visitors,​ while including elements to​ help the​ search engines and your visitors understand what the​ page is​ all about.

If you​ remember who truly makes or​ breaks your site's success (your customers!) and focus on​ them,​ you're sure to​ create SEO copy that rings true.




You Might Also Like:




No comments:

Powered by Blogger.