What Is SEO

What Is SEO



SEO- Search Engine Optimisation. Over the​ last ten years SE's (Search Engines) have become an​ ever increasing important factor in​ business promotion. the​ four major SE's generate in​ excess of​ 700 million search queries a​ day,​ an​ outstanding fact that really emphasises the​ importance of​ utilising the​ potential reach of​ the​ Search Engine.

Over 75% of​ people now use the​ internet when looking to​ buy a​ product or​ service. Websites in​ the​ top 3 pages of​ the​ major search engines gain 90% of​ search engine traffic. Basically,​ if​ you​ have a​ website you​ need to​ be on​ the​ first few pages of​ the​ SERP's (Search Engine Results Pages) to​ get the​ traffic.so how do you​ do this?.......... Its not quite as​ simple as​ many people believe. I am constantly being asked " I have just had a​ website built but do not appear on​ Google." Well firstly type in​ the​ URL (web address) of​ your website,​ if​ you​ still do not come up then your site has not been indexed. if​ your website does appear then previously when you​ said "I do not appear in​ Google" what you​ meant is- you​ typed in​ a​ keyword (a word related to​ your product/service) and your website did not appear in​ the​ top few pages. to​ be honest,​ this is​ very unlikely to​ happen. Unless you​ are selling a​ very unique product with very little competition then your website is​ likely to​ be on​ page 23 or​ worse!

Everybody with a​ website would love to​ be #1 on​ google for their main keyword,​ but it​ takes time and effort. you​ need to​ optimise your website for the​ best chances of​ achieving this.

After crawling the​ internet using robots called "spiders",​ the​ SE's use a​ complex mathematical formula to​ "rank" websites on​ importance and relevance to​ certain keywords. These formulas are known as​ "algorithms". SEO describes the​ techniques that use a​ knowledge of​ how SE's rank websites,​ to​ make alterations to​ a​ site so that it​ better "adheres" to​ the​ "algorithms".

There are to​ main phases to​ the​ optimisation process- "on page" and "off page". on​ page is​ the​ alterations that are made to​ the​ physical content of​ a​ website and the​ code that makes up each webpage. This includes intergrating keywords into areas of​ the​ site that the​ SE's deem important. Off page optimisation is​ the​ process of​ building links to​ a​ website...... what this means is​ getting as​ many websites to​ have a​ link somewhere on​ their site to​ the​ site you​ are optimising. This is​ very important because a​ major part of​ SE's "algorithms" is​ link popularity- the​ more websites that link to​ another,​ the​ more important it​ is​ considered by the​ SE's and the​ higher up it​ appears in​ the​ SERP's.

Of course there are many more technical issues involved with Search Engine Optimisation but i wont discuss these in​ this article.. One thing that you​ should remeber though when thinking about SEO is​ that it​ certainly is​ not instant. Due to​ the​ way search engines work it​ may be several months before the​ friuts of​ your labour are seen,​ in​ the​ form of​ higher rankings.Google currently indexes over 8 billion web pages and the​ ever increasing size of​ the​ internet means that the​ SE's certainly have their work cut out.

Many companies manage their own SEO in​ house,​ this can work fine but be willing to​ put in​ the​ time to​ learn the​ technicalities. the​ "nity gritty" of​ it​ can be slighly overwhelming as​ it​ is​ quite a​ specialist,​ technical field.




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