What Is SEO Myth Or Reality Some Thoughts On Search Engine Optimization

What Is SEO Myth Or Reality Some Thoughts On Search Engine Optimization



What is​ SEO? Have you​ ever though about what you​ are trying to​ achieve with search engine optimization,​ and what you​ were doing with your website to​ achieve it? Have you​ never wondered if​ there were better ways to​ get to​ where you​ want to​ be as​ a​ result of​ SEO?

I have – frequently. And I have looked closely at​ what I am doing with my website and whether or​ not it​ improves it. in​ fact,​ it​ is​ not your website that your have to​ optimize,​ but each individual web page. I have come to​ the​ conclusion that as​ Google,​ in​ particular,​ make changes to​ their requirements in​ order that you​ get a​ high listing – or​ listed at​ all for that matter – the​ less I have to​ do to​ optimize my website.

In fact,​ when I look closely,​ what I do in​ SEO these days is​ simply common sense,​ and what I should be doing is​ to​ design my site to​ the​ advantage of​ my customers. I have had people write to​ me proclaiming to​ be SEO experts and criticizing my bad HTML. ‘Crap’ it​ was called by one,​ yet my website with ‘crap’ HTML is​ higher in​ the​ search engine listings that theirs. Perhaps they can’t find the​ right keywords,​ but they are the​ experts.

So HTML is​ not important. We are told that Meta tags are no longer important. So what is​ left? Ensuring that each page’s title is​ the​ same as​ the​ keyword it​ is​ written round – well,​ that is​ just common sense. That is​ what I would do anyway,​ so that my visitors would know what the​ page was about. I should also put these in​ H1 tags. Ok,​ that’s simple to​ do. Nothing mystical there.

What else? Oh,​ yes. the​ keyword density. Surprise,​ surprise,​ the​ ideal is​ to​ have your keyword once in​ the​ first 100 characters and again in​ the​ last paragraph of​ a​ page with 400 – 500 words. Any more words than that,​ then put it​ in​ once again. Don’t believe anybody that tells you​ that you​ must have 1% - 3% keyword density. That means 5 – 15 keywords in​ a​ 500 word page! That’s old hat and a​ fast way to​ search engine oblivion. These days are over.

There’s not much left of​ classical SEO to​ worry about. the​ two majors that I have left to​ consider are internal and external linking strategies. Let’s look at​ external links first. They are important,​ and Google have stated so,​ but for how long? There are rumors that back-links are going to​ become less important since content is​ now taking second place to​ artificially formed links.

At one time,​ Google looked upon links back to​ your site from another as​ a​ sign that your site was considered to​ be an​ authority on​ the​ subject. I will use the​ word ‘site’,​ but it​ should really be ‘page’ since the​ Google term is​ PageRank,​ and refers to​ individual web pages,​ not complete web sites. And rightly so,​ because if​ a​ website thought that your content would be useful to​ their readers then they would provide them with a​ link to​ your relevant web page.

Now,​ however,​ links are artificially generated,​ sometimes software generated,​ and are effectively useless since,​ although they appear on​ a​ website,​ they do so from a​ so-called ‘links’ page that is​ full of​ nothing but masses of​ links. Now,​ the​ very websites that links and good keyword density were meant to​ shove off the​ web are now appearing back at​ the​ top of​ the​ listings. No content but masses of​ links. Google know this,​ and will likely take some action against it.

Internal linking is​ a​ separate subject,​ and one on​ which I specialize. the​ arrangement of​ your web pages,​ and design of​ your internal linking,​ are critical to​ achieving good listings on​ search engines. Not only your internal linking strategy,​ but also the​ design of​ each individual page. There are certain sites that will not get into the​ top 10 without radical changes,​ and I have one or​ two of​ them due to​ the​ content that I want on​ each site and the​ function that I want them to​ serve. Eventually they will as​ I increase the​ number of​ pages,​ but for the​ meantime I am not too bothered. I get plenty of​ traffic anyway.

So that got me to​ thinking again. Why should I bother much with SEO if​ all I need do is​ to​ design my website logically and make sure that my internal links provide the​ best possible service to​ my visitors,​ without confusing them with dozens of​ options on​ each page?

Why should I bother with all these artificial links if​ I can get good links and lots of​ traffic through article marketing? And then I realized that I had no need of​ the​ links purely as​ an​ external SEO tool; i.e. to​ provide me with better Google PageRank,​ because I was getting plenty of​ traffic anyway through people clicking on​ my links in​ my articles,​ or​ resource boxes.

So I decided not to! I am now going to​ run a​ few campaigns with no SEO at​ all other than the​ obvious ways of​ providing my visitors with a​ good service when they visit my website. Then I will find the​ truth about the​ matter. What is​ SEO: myth or​ reality?




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