What Is The Flow And How Does It Apply To SEO

Internet traffic flow is​ simply the​ paths taken by people to​ navigate between web pages. Some of​ these paths are eight lane freeways with thousands of​ people passing through each minute. Others might seem more like a​ city street with a​ four way stop every other block. Then there are the​ back trails in​ the​ woods,​ rarely traveled and known only to​ a​ few.

Think back on​ your daily internet activities and you​ will realize that you​ have traveled a​ few paths,​ some more traveled than others. When you​ logged on​ you​ probably checked your email. I might be going out on​ a​ limb here but this is​ probably a​ fairly narrow yet beaten trail. you​ are probably the​ only person to​ travel this path and I would guess you​ navigate through it​ often.

Then you​ may have traveled to​ your favorite blog to​ see what PtrWigg thinks about international business today. you​ read his latest blog and find he has a​ link to​ a​ related business site to​ illustrate his point. you​ decide to​ swing by that site to​ get more background information. While there you​ find a​ link to​ another interesting site on​ globalization. the​ process of​ traveling though the​ blog,​ through the​ business site and into the​ globalization site is​ in​ itself a​ path.

Alright,​ that is​ all pretty basic. I’m sure you​ already understood this much even if​ you​ have never thought of​ the​ internet in​ this way. While this concept is​ very simple in​ nature I don’t think webmasters always take it​ into consideration when developing a​ website and SEOs seem to​ rarely consider it​ while optimizing for one.

So how does a​ webmaster develop a​ site with the​ “Flow” in​ mind? I believe the​ first step is​ in​ realizing that each page not only contains a​ path within itself but more importantly is​ a​ step within a​ path. Lets say you​ have created a​ page with an​ article on​ how to​ give a​ business presentation. you​ may have superbly supplied a​ facet of​ information but all information by itself is​ useless.

Does it​ really matter if​ you​ know how to​ give a​ business presentation if​ you​ can’t dress yourself,​ tie your shoes,​ comb your hair,​ eat breakfast,​ drive to​ work,​ operate a​ projector and speak in​ public? Obviously we are going to​ assume that your users are capable of​ doing everything up until the​ operate a​ projector step. Information is​ only useful when it​ is​ collaborated with other bits of​ information.

So ask yourself what path your average user is​ most likely on​ and if​ possible provide for him or​ her to​ continue on​ that path. All it​ takes is​ a​ little forethought and a​ few links to​ appropriate resources.

I think for the​ most part webmasters are pretty good about developing their sites with traffic flow in​ mind. While professional SEO experts may take the​ internet traffic flow model into account when promoting a​ website through link building this does not appear to​ be a​ common practice among webmasters.

Today the​ primary objective in​ link building seems simply to​ get ranked by the​ top search engines. the​ two most common link building techniques completely ignore internet traffic flow. Webmasters like to​ get links from directories and exchanging reciprocal links. the​ problem is​ the​ average user does not spend very much time viewing average directories and even less time viewing link exchange pages.

Doesn’t this seem a​ little backwards? Webmasters are trying to​ gain exposure for their sites by spending time listing their sites in​ places that other people generally don’t visit. if​ we were to​ apply this to​ offline marketing it​ would be like if​ I purchased a​ billboard in​ the​ middle of​ the​ desert promoting bottled water. People in​ the​ middle of​ nowhere may want bottled water but doesn’t it​ seem like a​ better idea promoting where there may actually be people to​ see it?

I’m not saying webmasters should not submit their sites to​ directories but I absolutely believe that their marketing mix should not consist of​ only directory submission and reciprocal link exchanging. I believe it​ is​ very important to​ focus on​ link building within the​ flow.

The concept isn’t difficult. Figure out where your site naturally fits within the​ flow. Then try to​ contextually exchange links or​ purchase links on​ pages within paths your target user is​ most likely on. This will help you​ tap into long term sources of​ targeted traffic regardless of​ your search engine rankings. This method will require considerably more time to​ build the​ same number of​ backlinks but the​ search engines will reward you​ for the​ superb quality of​ links.

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