What Is The Definition Of SEO

How to​ use search engine optimization to​ be found (rescued) on​ the​ Web.

A few years ago,​ my good friend Bill B. bought his first sailboat.

He called and told me: "Jon,​ today - I bought a​ new sailboat,​ and it's the​ happiest day of​ my life"! I grinned and told him: "I also understand that selling it​ will be your happiest day of​ your life". (Turned out I was right)…

What does sailing have to​ do with SEO and this article?

The story continues: My buddy Bill did end up selling it​ a​ few years later (you’ll see why). I taught him how his boat could be found and sold via web search traffic to​ his website,​ which we set up together.

Today – he has a​ thriving web business,​ and he has bought and sold many boats and accessories since those early years. He went full-time into the​ web business,​ and he understands the​ power of​ SEO and ranking high for key search terms.

What is​ the​ definition of​ SEO,​ and why is​ it​ important to​ your business?

SEO stands for Search Engine Optimization,​ or​ as​ defined by Google: Search Engine Optimizer. SEO is​ a​ subset of​ the​ umbrella term Search Engine Marketing (SEM).

Properly applied search engine optimization allows your site to​ be not only seen by the​ search engines,​ but when a​ search term (keywords,​ phrases) is​ entered,​ you​ can rank very high in​ the​ search engine results pages (SERPS). the​ results pages are typically a​ combination of​ natural (sometimes called organic) results,​ paid inclusions (directories) and pay-per-click (PPC) ads.

The wholly grail for online marketers centers around being found on​ the​ first page of​ Google,​ currently owning well over half of​ the​ market of​ all searches. if​ you​ further optimize in​ such a​ way that it​ brings *quality* traffic,​ that can be the​ ultimate return on​ investment (ROI),​ assuming you​ have a​ solid back office process. if​ you​ have optimized well for Google,​ you​ will rank good in​ the​ other majors (MSN,​ Yahoo) also.

Interestingly enough,​ Search Engine Optimization is​ not optimizing the​ search engines themselves,​ (SEO-ers can only make experienced and industry guesses) but rather optimizing the​ websites,​ content and related parts (links) so the​ users can find you​ easily. It’s all about relevancy. Many folks hire professional consultants to​ perform SEO,​ and some attempt to​ do it​ themselves,​ which I will help you​ with during the​ months to​ come.

My sailing buddy was lost at​ sea.

That third weekend of​ his boat saga,​ he told his wife that a​ trip outside of​ the​ safe harbor and into somewhat un-chartered waters would be a​ fun and challenging experience,​ and he brought a​ friend along to​ assist.

Normally,​ he would have reviewed the​ weather forecast,​ map (lat/long),​ trip log,​ flares,​ emergency contact info and courses outlined,​ including both physical and radio contact points to​ coast guards and ports,​ but he neglected all this by making a​ stupid mistake: he did not fully prepare and made some bad assumptions.

It was a​ poor weekend to​ go out as​ well. a​ tranquil beginning,​ they were relaxing and enjoying the​ sea. However,​ the​ weather turned quickly into one of​ the​ fiercest storms and many hours later,​ they were missing at​ sea.

The coast guard and others were looking for them (SEO: visitors),​ his boat and crew had not prepared a​ strategy (SEO: competitive analysis,​ know your audience,​ know where you​ are (your value proposition),​ and what keywords to​ use) and this was a​ different route than anytime before (SEO: know who your link partners are that can help you​ get ranking/visibility/popularity via relevant links in​ your topical,​ themed community).

The next 24 hours at​ sea were not good,​ to​ say the​ least. Here they were,​ way off course,​ nobody could find them,​ and they had run out of​ options. By stroke of​ luck,​ one ship happened to​ cross their path almost 100 nautical miles off course. (SEO: Was this a​ random ‘visitor’?)

My friend and his associate were rescued,​ and what a​ big lesson it​ was. They learned that careful preparation,​ planning and execution,​ as​ well as​ adjusting for bad weather (SEO: competitive analysis,​ thoughtful planning) are cornerstones to​ a​ successful trip. This also means never giving up,​ (SEO: keep content fresh,​ adust,​ and monitor changes in​ the​ search engine algorithms),​ you​ can survive!

SEO done right can enable you​ to​ be found (in the​ sea of​ billions of​ web pages),​ and ranked well. you​ should always provide relevant information that the​ users are looking for,​ and you’ll have a​ steady stream of​ visitors,​ 24x7x365.

Make sure to​ include solid search engine optimization strategy,​ tactics and operational context for a​ safer (relevant) trip on​ the​ World Wide Web.

SEO is​ one of​ the​ most powerful online marketing mediums there is,​ and the​ display of​ those query results are completely free,​ and doing it​ right will elevate your positions.

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