Web Content Mass Keywords Links SEO

Web Content Mass Keywords Links SEO

Of course,​ the​ whole goal of​ the​ search engines' ranking schemes is​ precisely to​ deliver good,​ relevant content to​ users. the​ mechanism for how search engines select and reward good,​ relevant content is​ essentially just a​ technical issue,​ though admittedly an​ extremely important technical issue.

But even in​ purely technical,​ mechanistic,​ terms,​ web content affects search engine rankings three ways:

1. inbound links

2. website mass

3. keyword optimization

1. Web Content and Inbound Links

Inbound links are the​ number-one factor in​ getting search engine rankings. They also yield plenty of​ traffic on​ their own. the​ importance of​ links is​ what has led many people to​ say that content is​ no longer important. But those people forget that content really does play a​ big role in​ getting links in​ the​ first place:

* at​ the​ very least,​ good content will make potential link partners more comfortable with linking to​ your site. No one wants to​ link to​ a​ link farm,​ splog,​ junk site,​ or​ even just an​ unprofessional-looking site.

* Lots of​ good content gives other webmasters (and particularly bloggers) a​ reason to​ link to​ your site spontaneously without being asked.

* you​ can allow other websites to​ post your content in​ exchange for a​ link back to​ your site.

2. Web Content Mass

More web pages of​ content = more search engine traffic

Here’s why:

1. Adding pages to​ your site is​ like putting out extra nets to​ catch surfers.
2. Search engines see bigger websites as​ more prestigious and reliable.
3. the​ more content you​ have,​ the​ more reasons you​ give other webmasters,​ particularly bloggers,​ to​ link to​ your site spontaneously,​ without being asked.

3. Web Content Keyword Optimization

Keyword optimization used to​ be the​ most important step in​ SEO. Now it​ matters little in​ ranking for highly competitive keywords.

Still,​ keyword optimization can really help you​ get traffic from searches not on​ competitive keywords. While you​ may never rank number 1 for "finance,​" you​ may still show up tops for a​ search on​ "household finance rent federal tax deductions" if​ you​ have that phrase somewhere in​ your content. Such non-competitive searches make up a​ very large proportion of​ total web searches.

Web Content Keyword Optimization Checklist:

There are four legs to​ keyword optimization:

* Research/selection
* Density
* Prominence
* Stemming/Variation

Keyword Research and Selection

You need to​ identify keywords searched on​ by your target audience. Use tools such as​ those offered by WordTracker and Yahoo Search Marketing (formerly Overture).

There are two big pitfalls to​ avoid:

* "Negative keywords" that look relevant but are not really searched on​ by your target market. For instance,​ "website copy" is​ a​ synonym for "website content,​" but most people searching on​ "website copy" are looking for software that copies an​ entire website to​ the​ hard drive for offline browsing.

* Impossibly competitive keywords that you​ have no realistic chance of​ ranking high for them. How do you​ know if​ a​ keyword is​ impossibly competitive? One rough measure is​ to​ look at​ the​ PageRank of​ the​ webpages currently ranking in​ the​ top three for that keyword. if​ the​ PageRank of​ those pages is​ much higher than the​ PageRank your site will likely have in​ the​ future,​ you​ will probably never outrank those pages.

A pay-per-click campaign with Google Adwords of​ Yahoo! Search Marketing will help you​ to​ find which keywords really are searched on​ by your target audience.

Keyword Density

Keywords appear in​ the​ content the​ right number of​ times for search engines to​ recognize the​ page as​ relevant,​ but not so often that it​ looks like keyword stuffing. the​ longer the​ content,​ the​ more times the​ keyword should appear.

Keyword Prominence

Keywords appear in​ just the​ right positions within your web pages for search engines to​ recognize them as​ relevant. the​ page title,​ headings,​ and first lines of​ the​ page are often considered the​ most prominent positions.

Keyword Stemming/Keyword Variation

* Using variations of​ the​ keyword will help ensure web pages appear relevant to​ the​ next generation of​ more sophisticated search engine algorithms.

* in​ the​ meantime,​ variations of​ popular keywords helps your site appear for the​ "non-standard" searches on​ variations of​ the​ keyword.

There are three main types of​ keyword variations:

* Word-stem variations. a​ stem of​ a​ word is​ its base. For instance,​ "optimize" is​ the​ stem of​ "optimized." Other stem variations of​ "optimize" include "optimizing,​" "optimizer,​" and "optimization." you​ can also shuffle the​ component words of​ multiple-word keywords. Variations of​ “website content” would be “web site content,​” “web content,​” “content for websites,​” and “site content”).

* Synonyms (such as​ “web page content,​” “internet content,​” or​ “writing for the​ web” for “website content”).

* Related terms (such as​ “internet,​” “SEO” or​ “web page”).

For many people,​ the​ SEO side of​ content feels like a​ moot point. you​ need content for your visitors even if​ no search engine spider ever notices. But every website budget,​ both of​ money and time,​ is​ finite. if​ you're ever choosing whether to​ invest in​ another link to​ please search engines or​ another page of​ content to​ please your visitors,​ don't forget: search engines still like content,​ too.

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