Web Analytics And SEO

Web Analytics And SEO



By Jose Nuñez

As an​ SEM Specialist,​ I must understand the​ different algorithms search engines use in​ their work. I also need to​ have an​ understanding of​ how my client's target audience searches these engines.

Analytical tools and their test results offer the​ most valuable information about visitors searching and browsing behavior. the​ resulting traffic changes and most frequent keyword phrases that appear in​ these web analytics reports are the​ Site Catalyst of​ any SEO campaign.

This helps one understand the​ information retrieval algorithms and heuristics process that takes place when search engines qualify a​ web page for a​ particular keyword phrase. That is​ why in​ order for a​ web page to​ be considered relevant,​ its content organization must accommodate a​ wide variety of​ direct and semi-direct search behavior,​ which is​ mostly disclosed by its own metrics,​ in​ a​ given time period.

Part of​ the​ important information web analysis provides is​ the​ amount of​ words and phrases people type into search queries to​ find a​ particular web page,​ and it​ is​ equally important to​ include this information in​ order to​ receive targeted search engine traffic. That is​ just one of​ the​ aspects in​ the​ existing relation between web analytics and SEO: understanding how visitors search and browse websites.

In a​ similar fashion,​ search engine generated traffic is​ reported by a​ web analytics tool,​ including the​ phrases entered into the​ search engine that were used to​ find a​ website. By separating the​ paid traffic generated by SEM from the​ total traffic that was referred by search engines,​ you​ can monitor the​ effectiveness of​ SEO efforts. Higher-end analytic tools break out organic search engines into a​ separate report.

Another area where this statistical data is​ used for SEO benefits is​ in​ copywriting. Understanding how to​ write for the​ target audience of​ a​ website is​ key. Finding the​ right terms to​ use semantically within the​ copy of​ a​ web page is​ one of​ the​ main components of​ all successful SEO efforts. a​ SEM should always consider what each web page communicates to​ site visitors and search engines. This content should not only help achieve top search engine rankings,​ but it​ should also encourage searchers to​ visit the​ website.

To improve positioning on​ search engine results pages,​ you​ need to​ be able to​ measure effectiveness. These tools make measuring your improvement on​ search engines easy,​ but it​ is​ really important to​ know is​ if​ the​ improvement affects traffic and sales. By monitoring and tracking this information frequently,​ a​ SEO can make recommendations,​ prove these recommendations work,​ and accurately report on​ the​ true effectiveness of​ these changes. Web analytic helps shorten the​ gap between what you​ think your visitors are searching for,​ and what they actually are.




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