Using Advertising In Email Marketing

Using Advertising In Email Marketing



Using Advertising in​ Email Marketing
The subject of​ whether or​ not it​ is​ acceptable to​ use advertising in​ email market is​ hotly debated with some Internet marketers being strongly in​ favor of​ placing advertisements in​ email marketing while others are strongly against the​ use of​ advertisements in​ email marketing .​
Still others take a​ more neutral stance and are not either firmly for or​ against the​ use of​ advertising in​ email marketing .​
This article will take a​ look at​ both sides of​ the​ argument and allow the​ reader to​ formulate his own opinions on​ whether or​ not this subject is​ worthwhile.
There are some Internet marketers who are strongly in​ favor of​ the​ use of​ advertisements in​ emails distributed for marketing purposes .​
Those who favor the​ use of​ advertisements view the​ sale of​ advertising space on​ email marketing materials such as​ emails or​ e-newsletters as​ a​ way to​ generate profit from the​ email marketing itself .​
They also believe this tactic puts less pressure on​ the​ Internet marketer to​ meet the​ expectations of​ the​ members of​ the​ email distribution list because the​ emails are already generating a​ profit even if​ they do not entice the​ email recipients to​ make a​ purchase.
Those who are firmly against the​ use of​ advertising in​ email marketing feel as​ though this makes the​ advertisements seem more like spam and less like marketing materials or​ useful information .​
Those on​ this side of​ the​ fence feel as​ though any advertisement in​ an​ email marketing campaign should be subtle advertising for the​ products and services offered by the​ distributor of​ the​ email and not advertisements for businesses who have paid for an​ advertising spot on​ the​ email .​
They believe the​ original emails are acceptable but additions to​ them are spam .​
Still others are someone in​ between on​ the​ debate regarding whether or​ not advertising in​ email marketing is​ acceptable .​
In most cases these individuals believe it​ is​ acceptable for there to​ be advertising as​ long as​ it​ does not overshadow the​ original intent of​ the​ email .​
This middle of​ the​ road concept implies the​ Internet marketers are not firmly for or​ against the​ concept of​ placing advertisements on​ emails distributed fro marketing purposes .​
The information in​ this article is​ rather vague by intention because it​ leaves more of​ an​ opportunity for the​ reader to​ form his own opinion .​
This is​ important because the​ subject is​ largely a​ matter of​ personal preference .​
Each reader must decide for himself whether or​ not he agrees with one side or​ the​ other or​ chooses to​ take a​ middle of​ the​ road stance .​
The opinions of​ readers of​ this article may be influenced by whether or​ not they are considered to​ be marketers or​ consumers .​
This is​ significant because it​ can impact the​ preferences .​
For example consumers may be less likely to​ appreciate advertisements in​ emails intended for marketing purposes because they feel it​ distracts from the​ original products .​
However,​ marketers may be more apt to​ be accepting of​ advertising because they can understand the​ financial gain which is​ possible .​
When evaluating opinions about the​ use of​ advertising,​ it​ is​ important to​ note whether or​ not the​ individual offering the​ opinion is​ involved in​ advertising .​
It might be more worthwhile to​ seek out opinions from consumers only as​ they are more likely to​ share the​ beliefs of​ your potential customers .​




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