Use Email Marketing Wisely Stand Out From Junk Mail

Use Email Marketing Wisely Stand Out From Junk Mail

Email Marketing is​ the​ most cheapest and efficient way to​ promote products. However,​ under tons of​ junk mail,​ your marketing mail always be neglected and put into the​ wastebasket. to​ stand out from the​ junk mails,​ follow the​ suggestions below to​ increase the​ power of​ your email marketing.

1. No "image only" email,​ use text mail instead

First,​ email with image will put extra loading on​ the​ email server,​ which will make the​ processing time longer. Second,​ some email servers will mark those "image only" emails as​ junk mails or​ spam mails. This,​ of​ course,​ will lower the​ chance to​ deliver the​ mail to​ your customer.

2. No attachment

Similar to​ the​ above case,​ emails with attachment will put extra loading on​ the​ email server. Under the​ threat of​ virus,​ some email servers will filter out the​ email attachment. the​ customer may not get what you​ want to​ provide. Also,​ nowsaday,​ most users are very sensitive to​ those unknown email attachments and they will not take risk to​ open the​ attachment.

3. No fancy HTML email

HTML email can provide a​ feature rich interface. However,​ not all email clients support the​ HTML email well. Even the​ email clients claim they are support HTML email,​ different email clients performs differently. if​ the​ email clients cannot support well,​ how can your customer read the​ message? Moreover,​ many users set the​ email client as​ "Do not load image automatically",​ your email will have many blank areas in​ this case.

4. Write down recipient's name

This will raise the​ customers' interest because they don't want to​ skip any message that related to​ them.

5. Provide your sender address

Some email server will block those emails with invalid sender address,​ or​ emails' sender address that not exists in​ the​ recipients' address book. So don't hide your name,​ let your customer knows who you​ are.

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