Unethical SEO Practices To Avoid

Unethical SEO Practices To Avoid



SEO,​ or​ search engine optimization,​ is​ how search engines are used to​ maximize the​ chances of​ getting a​ high ranking. as​ most Internet users know,​ you​ have to​ have a​ high ranking among the​ search engines if​ you​ want to​ get visitors. Anyone who is​ searching for something online isn’t going to​ waste a​ lot of​ time by going through several pages of​ results before they give up and try a​ different search. That second search may not even locate your web site,​ and your potential visitor becomes a​ lost visitor.

So,​ search engine optimization is​ used to​ boost page rankings with the​ search engines. Search engines look for sites and rate them upon the​ number of​ the​ keywords searched appear within content on​ pages on​ the​ site. They also look for lots of​ links.

The desire to​ have a​ high ranking with the​ search engines is​ great. as​ everyone knows,​ you​ have to​ have a​ high ranking if​ you​ want to​ get visitors. And let’s face it,​ the​ whole point of​ having a​ web site is​ to​ get visitors! if​ you​ aren’t getting visitors,​ you​ aren’t improving business and you​ aren’t getting customers. And your web site is​ totally worthless if​ no one is​ looking at​ it. Search engine optimization becomes very,​ very important when you​ think about it​ and everything that it​ means.

Some may be so determined to​ get those high rankings that they do unethical things with their web sites in​ order to​ boost rankings. These unethical practices are best avoided. These practices can be changed,​ these unethical motives turned into ethical ones,​ and you​ can boost your site’s rankings the​ way you’re supposed to. First,​ identify the​ wrong things that you​ might be doing.

- Using your keywords improperly
Search engines are very clever,​ but they aren’t so smart that they can’t be tricked. Search engines do search sites for content,​ but they can’t exactly read the​ content the​ way that human beings can. Some web sites bury their keywords around a​ bunch of​ other words,​ in​ text that has no form and makes no sense. Long strings of​ text with random words like “boating fishing hunting outdoor adventure fish boat hunting the​ great outdoors forestry fishing rock climbing boating water onboard Alaska” come up all the​ time. Search engines may only be looking for the​ words “fish” and “fishing” and since those keywords appear within what seems to​ be content,​ a​ false ranking is​ given. But don’t do this! Customers don’t like this,​ and in​ the​ end “tricking” a​ search engine is​ never a​ good idea. Your keywords should appear within real content on​ your web site. Then you​ will get a​ genuinely high ranking.

- Improper use of​ META tags
META tags are part of​ the​ html code that is​ used to​ create a​ web page. the​ META tags are what you​ use to​ tell search engines what keywords are on​ your web site,​ what keywords you​ want potential visitors to​ use when searching for your piece of​ the​ Internet. Some may use META tags to​ try and “trick” search engines in​ a​ similar way as​ described above. This won’t work long,​ however,​ and search engines do not look by META tags alone. Search engines always search content.

- Having false content
“False” content are long strings of​ text that make no sense,​ that are only on​ the​ site to​ make use of​ keywords for search engines. While it’s important to​ impress the​ search engines and get that high ranking that’s so valuable,​ it’s more important to​ impress your visitors. Visitors like great content,​ too,​ and they’re going to​ be put off by a​ bunch of​ text that doesn’t make sense and isn’t a​ good read. While it’s true that most of​ the​ content on​ web sites is​ only skimmed over briefly by viewers,​ you​ still want that content to​ make a​ little bit of​ sense to​ them. Have good content,​ at​ least real content,​ and make the​ most out of​ your keywords using that content. That’s how to​ get a​ truly high ranking with a​ search engine,​ ethically.




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