Understanding Organic SEO



Understanding Organic SEO

In the​ old days of​ the​ Internet,​ there were no SEO Consultants,​ automated systems,​ or​ all that high technology stuff. a​ few years ago,​ in​ fact,​ the​ term “Search Engine Optimization” did not even exist! Website owners struggled with ways and means to​ get the​ much-needed hits to​ their website (never mind if​ it​ was not targeted) to​ hopefully generate the​ needed revenues. Those were the​ days of​ IBM (or “It’s Best done Manually) and Organic SEO.

Organic SEO still refers to​ the​ processes and strategies that are undertaken to​ optimize a​ website so that it​ gets good relevance ratings based on​ the​ keywords that the​ site is​ responsive to. the​ only difference between Organic SEO and the​ SEO we now know is​ that Organic SEO is​ a​ manual process vs. the​ current automated processes of​ page submission and alteration that characterizes “modern” SEO. Organic SEO focuses on​ promoting websites on​ the​ Natural search engine results also known as​ organic results in​ contrast with sponsored links (Pay-Per-Click/PPC). Organic SEO,​ if​ you​ really think about is​ a​ “purist” approach to​ website optimization because nothing is​ a​ “black box”. as​ an​ expert in​ Organic SEO,​ you​ know optimization; you​ don’t just blindly trust it.

Organic SEO is​ based on​ a​ clear understanding of​ fundamental concepts,​ including:

• Search engines and how they work

Obviously,​ you​ cannot practice Organic SEO if​ you​ don’t even know how the​ first two letters of​ SEO (i.e.,​ Search Engine) works. a​ search engine is​ a​ web site that provides the​ visitor a​ list of​ recommended websites to​ go to,​ based on​ a​ specific keyword or​ keywords. the​ rank of​ a​ website is​ statistically determined by what is​ termed as​ “key word density” or​ the​ ratio of​ keywords to​ the​ total number of​ words of​ content in​ a​ website. Inbound links and their relevance is​ another factor that determines your rankings. the​ gatherer of​ this statistical data is​ what is​ called a​ “spider” or​ “spider bot”,​ which is​ a​ program whose function is​ to​ count the​ number of​ times a​ keyword appears in​ a​ website through a​ process called “crawling”.

• Search Engine Optimization

You can’t have Organic SEO without the​ SEO part,​ which stands what Search Engine Optimization. SEO’s main goal is​ simple: bring as​ many visitors to​ your website as​ possible by exerting influence on​ the​ search engine to​ position your website as​ close to​ the​ top of​ the​ list as​ possible. as​ a​ result of​ having more visitors,​ it​ is​ hoped that your website will generate business for you. This result is​ every Organic SEO practitioner’s clear measure of​ success.

• Viral Marketing

This is​ an​ important concept to​ understand if​ you​ are serious about becoming a​ good Organic SEO expert. Viral Marketing is​ a​ strategy to​ exponentially increase the​ number of​ visitors to​ your website from a​ small base that you​ have developed from your initial Organic SEO strategy. an​ example of​ Viral Marketing is​ to​ offer visitors to​ your website an​ opportunity to​ generate income from their own website by simply putting in​ your website’s link on​ theirs so that when people visit their website,​ then there is​ a​ good chance that they will visit yours. This strategy is​ certainly a​ handy component of​ the​ arsenal of​ a​ practitioner of​ Organic SEO.

• Optimized Domain Names

One of​ the​ simplest concepts to​ understand,​ yet also one that is​ not as​ easy to​ implement. Getting a​ keyword-rich domain name is​ every Organic SEO consultant’s dream because it​ carries so much weight in​ the​ relevance scale. if​ you​ domain name is​ exactly what you​ are selling,​ you​ will be able to​ smoothly sail on​ without much of​ a​ problem in​ the​ rankings. the​ problem,​ of​ course,​ is​ that there is​ a​ very high likelihood that the​ “good” domain names already belong to​ someone,​ and this makes an​ Organic SEO specialist life more difficult.

• Keyword Research

This is​ the​ first step on​ the​ list of​ to-dos for an​ Organic SEO practitioner because it​ plays a​ major role in​ determining your optimization strategy. Since it​ takes months for any optimization strategy to​ take effect,​ an​ Organic SEO expert’s efforts will be wasted if​ he makes the​ mistake of​ optimizing a​ website based on​ keywords that are not as​ popular as​ he assumed.

Becoming an​ Organic SEO specialist is​ not an​ easy task at​ all because it​ requires a​ deep understanding of​ the​ fundamentals that those utilizing automated systems take for granted. There is​ a​ major advantage,​ however,​ of​ Organic SEO vs. the​ “lazy man’s” SEO: a​ clear understanding of​ the​ concepts allows you​ to​ analyze SEO situations more accurately and come up with strategies that are more appropriate and responsive to​ your website’s needs.

Understanding Organic SEO





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