Understanding Inbound Links And Their Benefits

Understanding Inbound Links And Their Benefits



Link building has arguably been the most important factor and​ one of​ the core focus areas for​ most companies and​ webmasters wanting to​ improve their rankings within​ search engines. It’s no secret that every major search engine heavily weighs inbound links for​ their search results, including natural occurrences of​ those links, anchor text being used within​ their search results, and​ quantity or​ quality of​ those links.

Within​ this​ article, I’ll explain​ exactly what you​ need to​ do to​ successfully market a​ page or​ pages within​ your​ web site and​ achieve a​ good balance of​ quality inbound links. for​ simplicity, I will discuss anchor text variations, most effective text to​ use within​ links, and​ where links should be acquired, i.e. directories, blogs, or​ other niche sites.

The first concept to​ grasp is​ that there are many types of​ links that can be targeted, not just an​ anchor text link with two or​ three words to​ a​ particular page of​ your​ site. Let’s start with the following three types:

1) URL or​ Web Page Links – these links are directed to​ a​ URL of​ a​ web site. this​ type of​ link to​ a​ specific page does increase the general authority of​ that particular page and​ is​ beneficial to​ use to​ increase the natural occurrences of​ inbound links to​ a​ web site.

2) Name Links – these links include the anchor text of​ the particular page or​ perhaps even the title of​ the page’s context. an​ example might be a​ page with the anchor text of​ “SEO Position” where the URL used points to​ our own company home page. Another example might be the words “link building benefits,” where the URL points to​ a​ particular page of​ our site that explains that topic. in​ this​ example the URL does not necessarily have to​ have “link building benefits” in​ the URL to​ be effective as​ long as​ page context is​ targeted for​ those keywords.

The later of​ the two above is​ one of​ the most used types of​ links from directories or​ resource-type sites who simply describe the “landing page” with more intuitive text for​ the user to​ understand​ the page’s contents.

3) Exact Anchor Text – this​ type of​ inbound link points to​ and​ describes exactly what a​ page is​ about using specific targeted keywords. an​ example of​ this​ linking method would be the anchor text “content writing” which points to​ a​ specific page about content writing and​ targets specific search terms. These types of​ text links can be confused with name links mentioned above, although they are more targeted and​ commonly used by webmasters wanting to​ build ranking for​ particular terms and​ pages. Name links happen more randomly, making them seem more natural to​ search engines.

The second are of​ inbound links include the locations in​ which links are acquired. There are many types of​ locations for​ links to​ be effective, but I’ll keep the list to​ just a​ few of​ the more common​ areas.

1) Contextual Linking – links in​ this​ category are simply links within​ any body of​ context or​ paragraph/sentence where the link appears. this​ type of​ link is​ perhaps the most beneficial since search engines have the ability to​ understand​ context wrapping around the text link, thus weighing it​ more heavily as​ a​ resource or​ authority.

2) Directory Links – simply achieved by the “title” field that almost every directory asks for​ when submitting your​ URL, these types of​ links appear on​ categorized pages and​ often include a​ simple anchor text with a​ description​ after it. Directory links can be beneficial for​ your​ web site if​ understood and​ used properly. Often, search engines do not give much emphasis on​ directory submissions alone and​ some directory submissions within​ certain​ directories can be ignored almost completely by the big three – Google, MSN, and​ Yahoo.

3) Site Wide Links or​ Run of​ Site (ROS) – These links were used by many webmasters and​ companies a​ year or​ two ago and​ are still used today. The effectiveness of​ these links are less weighted because search engines now understand​ that, let’s say, link to​ site “widgetmaker.com” appears on​ every page on​ the right-hand​ side in​ the navigation​ area, thus saturating its effectiveness. Many of​ these types of​ links can be beneficial for​ direct traffic if​ placed well, but will often only be counted once or​ twice rather than dozens or​ hundreds of​ times no matter how many times they occur on​ a​ web site.

for​ a​ successful link marketing campaign, the more natural looking means better results in​ the search engines. Understanding the differences between the different types listed above can be a​ real advantage since almost every site that ranks well, and​ ranks well for​ long-term, includes a​ mixture of​ all of​ the above mentioned linking methods.

this​ means directory submissions using varying anchor text to​ different pages of​ your​ web site, links within​ the context of​ other related pages, like articles or​ blog entries, and​ using a​ variety of​ anchor text to​ give more weight for​ particular pages in​ the search engines.

We find that the most successful link building campaigns include targeting main​ keywords first, for​ example, “Internet marketing” first then more concise keyword related to​ that term like North Carolina Internet marketing.” this​ is​ more like a​ funnel effect, giving weight to​ lesser searched terms related to​ the main​ phrase targeted.




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