Understanding How SEO Works

To understand how SEO or​ Search Engine Optimization works,​ you​ must first need to​ understand how search engines operate.

Search engines are Internet sites designed to​ help users locate information from other sites. Each search engine has its own way of​ locating information but all of​ them perform three basic tasks. First they search the​ Internet based on​ certain keywords or​ phrases. After which,​ they keep an​ index of​ what they find and where they found it. Then,​ when they have indexed sites that are in​ their listing,​ they would put them in​ a​ database so that it​ can be easily retrieved when a​ user requests a​ search.

Now that you​ know how a​ search engine operates,​ you​ will more or​ less have an​ idea what kind of​ work is​ involved in​ doing SEO.

SEO targets to​ raise a​ site’s ranking in​ search engine results page (SERPS) and traffic volume by making it​ easier for search engines to​ find your site. There are several ways how to​ do this. the​ most common way is​ to​ improve site content. Since search engines are text-driven,​ the​ right placement of​ keywords relevant to​ a​ site makes it​ easier to​ be traced.

Other ways that SEOs could build up ranking and traffic is​ through increasing link popularity. Link popularity is​ the​ measure of​ the​ total number of​ other websites which link to​ a​ specific site on​ the​ World Wide Web. Link popularity plays a​ vital role in​ the​ visibility of​ a​ web site at​ the​ top of​ search results because it​ is​ a​ major factor used by search engines to​ determine a​ site’s ranking. Commonly,​ the​ more inbound links a​ site has,​ the​ higher the​ position it​ gets on​ the​ search list compared to​ a​ similar site that has fewer links.

Moreover,​ some search engines require at​ least one or​ more links coming to​ a​ web site or​ else it​ will be dropped from their index. Google,​ for example,​ uses a​ special system to​ do link analysis and then rank web pages based on​ this.

Another technique concerns meta tags. Officially referred to​ as​ Metadata Elements,​ meta tags are HTML (Hyper Text Markup Language) or​ XHTML (Extensible Hyper Text Markup Language) elements used to​ provide data to​ facilitate the​ understanding of​ the​ contents of​ a​ web page.

These are found within the​ section of​ web pages. in​ a​ sense,​ meta tags are codes. Cleaning up codes in​ a​ website help speed up the​ load time of​ a​ web page and improve the​ code-to-text ratio. Search engines recognize the​ codes of​ a​ web page and have to​ find the​ keywords in​ the​ text among all of​ that code. if​ there is​ too much code but not enough text,​ then a​ web page can be considered less relevant to​ a​ keyword. in​ effect,​ less relevance to​ keywords means lower search engine results for a​ web page.

The techniques mentioned above are just some ways that SEO experts practice. There are other factors in​ a​ website’s design that could be played around and improved to​ boost up its ranking in​ search engine results pages. the​ bottom line is,​ whatever technique is​ used,​ an​ SEO’s main concern is​ to​ improve volume of​ web traffic and site rankings by making it​ ‘search engine friendly’.

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