Traditional Business Internet Business

Traditional Business Internet Business



In today’s world of​ the​ web it​ is​ interesting to​ note the​ massive differences that have occurred even in​ the​ last decade.

At the​ ripe old age of​ 41 I am fortunate enough to​ have grown up,​ along with my business partners,​ having known the​ old business world and being able to​ embrace the​ new.

When we had our first major foray into the​ business world through our original company,​ Nexxus (UK) Limited in​ 1995,​ we tried to​ avoid all the​ “pitfalls” of​ traditional business and branch into distribution as​ opposed to​ manufacture,​ thereby avoiding warehousing,​ and excessive staffing,​ crippling rules about health and safety and the​ usual expenses such as​ lorries,​ forklifts etc.

What did we end up with? Warehousing,​ staffing,​ lorries forklifts,​ racking,​ 50 000 square feet of​ warehousing and a​ pile of​ overheads.

Thus,​ when Naz created the​ concept of​ our current business three years after selling Nexxus,​ I think that one of​ the​ primary directives was to​ avoid the​ aforementioned traditional costs.

Introduce internet business -- at​ Citylocal,​ we are able to​ conduct a​ successful,​ communications-based business encompassing several countries without entering into the​ traditional problem-infested areas of​ international transport,​ late goods,​ letters of​ credit & warehousing.

We are able to​ conduct business using technology rather than physical goods and even perform presentations using 21st century systems that 10 years ago would have seemed impossible.

In a​ sense we are able to​ conduct business in​ a​ manner that perhaps in​ the​ 1980’s,​ for example,​ was only available to​ the​ money or​ stock trading markets.
As one is​ probably well aware,​ why trade the​ physical stock if​ it​ possible to​ trade the​ price of​ the​ commodity? Ultimately,​ of​ course,​ the​ physical stock or​ money will have to​ move but why dirty one’s hands?

This is​ essentially what internet business can deliver for people that are able to​ free themselves from the​ mindset that they have to​ be involved in​ moving the​ physical goods or​ indeed the​ service necessary to​ satisfy the​ customer.

With an​ increasing amount of​ people using the​ net as​ a​ search facility or​ knowledge accessibility forum,​ the​ internet is​ gaining ground every week on​ traditional business.

What does this achieve for people apart from the​ obvious benefits of​ being able to​ work at​ home more effectively or​ gain instant access to​ vast amounts of​ information?
Put very simply it​ enables people to​ reach a​ previously untappable audience and,​ given the​ right work done with search engine optimisation experts,​ enables people to​ reach massive potential customers.

The whole approach to​ the​ internet is​ what is​ important and the​ realisation that one does not necessarily need to​ physically transport certain goods to​ be an​ effective market maker is​ essential.

This all being said,​ the​ age-old necessities of​ a​ business hold true- the​ service or​ product must be desired,​ good quality and the​ right price to​ make the​ potential transaction attractive.

Thankfully this is​ one area that I personally hope will never change and good old economics should see us through on​ this one – opportunity and choice.




You Might Also Like:




No comments:

Powered by Blogger.