Top Tips For SEO

Top Tips For SEO

SEO = search engine optimization. Good search results are essential to​ your site. Many people do not go beyond the​ first page of​ the​ results pages so you​ need to​ ensure that your site is​ search engine optimised or​ you​ wont get any traffic never mind the​ right sort of​ traffic – traffic that brings you​ business that is.

So what are the​ things you​ need to​ do to​ have a​ chance to​ rank well? as​ every search engine has a​ different “algorithm” (which just means a​ mathematical rule or​ procedure for solving a​ problem) and each “algorithm” has literally hundreds of​ inputs this may seem like an​ impossible question to​ answer. And to​ answer it​ with 100% accuracy is​ impossible but there are certain things that have a​ major effect that you​ must do just to​ stand a​ chance.

1. Make sure that your site is​ technically sound and well built with plain English page titles rather than: sessionid=4D6BE5993FFF956660C27184A2F39E81.TC30a?__frame=_top and with all “non HTML” code (HTML = Hypertext Markup Language and is​ the​ basic language used to​ write web pages) called in​ from separate directories.

2. Choose keywords and phrases very carefully. Keywords should be the​ words that customers actually use to​ find your site when using a​ search engine. Amazingly most people just ignore this basic fact and never get any research done on​ the​ subject!!! That’s like turning up to​ the​ airport with no money,​ no ticket and no passport and expecting to​ get on​ a​ plane – in​ other words: nuts!

3. Once you​ know what keywords to​ use write a​ page with a​ relevant page title for each keyword or​ phrase using simple language with variations of​ the​ keyword or​ phrase to​ reach a​ keyword density of​ about 5 – 8% and about 500 words per page minimum with paragraphs that use tags in​ their sub headings. Make sure that your keyword(s) or​ phrase(s) appear in​ each of​ your pages' "meta tags”. Make sure that ll you​ photos have descriptions.

4. Find a​ way to​ build up the​ relevant links to​ your site from other sites. Search engines view inbound links as​ a​ vote for your site. Therefore,​ in​ general,​ the​ more incoming links to​ relevant parts of​ your site from relevant “anchor text” (the visible text in​ a​ hyperlink you​ click to​ go to​ another page or​ website) on​ other sites the​ higher your page will rank,​ but the​ linking sites must be relevant and links from disreputable sites can harm your ranking.

5. Continually add new content. Sites that continually add new content and new pages get better rankings because search engines like new relevant content. Search engines’ “spiders” or​ “web crawlers” are a​ program that browses the​ World Wide Web in​ a​ methodical,​ automated manner. Web crawlers create a​ copy of​ all the​ visited pages for later processing by a​ search engine that then indexes those pages to​ provide fast searches. Spiders are always on​ the​ lookout for fresh content.

6. Put up a​ site map which shows every page on​ the​ site and has a​ link to​ it. This will help the​ search engine robots find every page. if​ you​ are updating regularly then an​ XML site map for Google that “pings” Google about every update should be added too.

7. Make sure you​ have basic management information about the​ site – how many visitors,​ where they go,​ where they leave etc. Arguably this is​ just as​ important as​ the​ site itself as​ it​ allows you​ to​ improve it​ based on​ actual results.

8. Finally – build a​ site for people that is​ interesting to​ people. No point in​ being at​ the​ top of​ the​ search engines if​ people just refuse to​ stay or​ buy!!! People generally stay on​ sites that are relevant to​ what they are looking for at​ the​ time,​ are easy to​ navigate,​ easy to​ read and easy to​ buy from. Whilst they like “prettily designed” sites form tend to​ be less important than relevance and ease of​ use.They also like interacting via chat rooms or​ watching relevant “movies”.

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