Top 5 Most Common Mistakes With Do It Yourself SEO

I look at​ a​ lot of​ sites on​ a​ daily basis. There are a​ lot of​ common problems I see on​ sites. Some people may have tags set-up improperly or​ use tags that have no real purpose. I have compiled a​ list of​ the​ 5 top do-it-yourself SEO errors. It's safe to​ say that many do-it-yourselfers may have at​ least one of​ these errors on​ their sites. These should help you​ omit these often costly mistakes and pull you​ up in​ the​ ranks.

1) Keyword tag – a​ keyword tag is​ for keywords,​ but not for any keywords. you​ can’t just stuff this tag with keywords that your entire site is​ related to. the​ tags should reflect keywords only on​ that particular page; not the​ entire site and not every keyword you​ think your site might be searched on. Also,​ you​ should have no more then 20 words in​ the​ tag. you​ should not repeat any word more than 3 times. if​ you​ sell tickets,​ for example,​ don't write: Broadway tickets,​ circus tickets,​ hockey tickets,​ boxing tickets and so on. Do use Broadway,​ circus,​ hockey,​ boxing,​ tickets and so on.

2) Abstract tag – it​ is​ sometimes used as​ a​ replacement for or​ combined with a​ description tag. However,​ more and more people are using these to​ stuff keywords. Search engines like Google are interested in​ what is​ on​ the​ page. More specifically,​ what visitors can view. in​ my opinion,​ the​ abstract tag has no place on​ a​ site.

3) Description Tag – the​ whole point behind this tag is​ to​ describe what the​ “page” is​ about. Keywords related to​ the​ page should be implemented as​ well. the​ limit on​ words should be 20 – 25. I see many website owners stuffing this tag with keywords,​ or​ having a​ description that is​ entirely too lengthy. Stay within these guidelines and you​ will be fine.

4) Title tag – This,​ to​ me,​ is​ the​ most important tag. This is​ the​ first tag the​ search engine reads. it​ tells the​ search engine what the” page” is​ about. Don't put your web address here. Do not add your company name in​ the​ beginning of​ this tag either. it​ should not exceed 60 characters.

5) Content- if​ you​ notice,​ I have been commenting on​ relevancy to​ the​ “page”,​ not your overall site. Each page has it’s own keywords. Tag the​ title tag,​ description and keyword tags. All of​ these keywords should be the​ same. Add them to​ your content as​ well. Now your page should be fairly well optimized.

Why do sites fall short? Simple,​ content is​ not optimized. Search engines are,​ for the​ most part,​ pretty basic. you​ type in​ a​ search term and it​ retrieves sites containing those terms while also taking a​ few other factors into account. So,​ if​ your site doesn’t have these terms,​ how will you​ be found? you​ won’t. Over do it​ with keywords and you​ will experience the​ same result,​ but for different reasons. Sometimes reading everything about SEO can be bad. Trying too many tricks,​ tips or​ methods is​ like too many cooks spoiling the​ soup. in​ the​ end they can do more bad than good. These are very basic rules that should be followed by all. In,​ doubt? Always consult or​ hire an​ SEO professional.
Top 5 Most Common Mistakes With Do It Yourself SEO Top 5 Most Common Mistakes With Do It Yourself SEO Reviewed by Henda Yesti on March 22, 2018 Rating: 5

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