Top 10 SEO Copywriting

Top 10 SEO Copywriting

What would happen if…? I'm a​ person to​ always ask that question. I love testing and tracking to​ see what factors can improve or​ worsen a​ situation. So,​ it​ was only natural for me to​ track the​ moves of​ a​ little experiment I did involving SEO copywriting recently. I'll gladly share my findings with you.

Before I do,​ however,​ I want to​ make a​ couple of​ things very clear. the​ outcome of​ this experiment will not be the​ same for every keyphrase on​ every page of​ every site. There are too many unknown factors at​ play in​ the​ overall SEO equation. Not to​ mention,​ all keyphrases are not the​ same,​ and all sites are not the​ same. in​ addition,​ this experiment takes no account of​ link popularity,​ which is​ a​ huge factor in​ achieving high rankings. With that said,​ let me show you​ how I took the​ home page of​ one of​ my sites - that didn't even rank in​ the​ top 50 - and caused it​ to​ rank in​ the​ top 10.

First of​ all,​ I'm not a​ big fan of​ checking rankings on​ a​ regular basis. I don't run ranking reports for all my sites to​ be sure they are all in​ the​ positions I want them in​ for every given keyphrase. I'll do it​ from time to​ time just to​ satisfy my own occasional curiosity. This experiment began when I noticed the​ home page of​ one of​ my sites was ranking highly for a​ keyphrase that didn't seem to​ appear anywhere in​ the​ text. Upon further investigation,​ I saw that the​ keyphrase was included in​ the​ ALT tags (a.k.a. image attribute tags) and that it​ was also included in​ the​ title tag.

I knew ALT tags previously carried a​ lot of​ weight with the​ engines,​ but had been downgraded in​ importance because site owners had badly abused the​ tag. Had ALT tags been reinstated in​ their level of​ importance? I decided to​ find out.

Keyword #1 was currently in​ the​ ALT tags and the​ title tag,​ so I decided to​ eliminate the​ keyword in​ the​ title tag. This would let me see if​ the​ ALT tags alone could hold the​ position in​ the​ search engine results pages (SERPs). to​ make things more interesting,​ I also decided to​ research and find a​ keyword that was a​ little more competitive and insert it​ into the​ title tag. on​ the​ same day I removed Keyword #1 from the​ title tag,​ I inserted Keyword #2. My home page was not ranked in​ the​ top 50 at​ that time for Keyword #2.

A few days later,​ the​ Googlebot came by and boosted my home page to​ position #18 for Keyword #2. Not bad! the​ page fell one spot (from #17 to​ #18) for Keyword #1 since the​ removal of​ the​ phrase from the​ title tag.

Keep in​ mind,​ these are not the​ most competitive keywords ever known. They each got between 100 to​ 200 searches a​ day. Also,​ the​ home page of​ this particular site had been (and still is) well ranked for years for other keyphrases and had a​ positive legacy with Google.

Five days later,​ Keyword #2 was moved up three notches to​ a​ ranking of​ #14 while Keyword #1 stayed the​ same. Things remained in​ their status quo for roughly 10 days and then began to​ shift again. Keyword #1,​ the​ original that was previously in​ both the​ ALT tags and the​ title tag,​ vanished completely. it​ was not found in​ the​ top 50. Keyword #2,​ that was only found in​ the​ title tag and nowhere else,​ dropped to​ position #25.

Four days later,​ Keyword #2 was back up in​ the​ rankings and was now at​ #16. to​ see if​ I could improve rankings further,​ I began to​ make small tweaks to​ the​ page attributes. I added Keyword #2 to​ the​ ALT tags (taking the​ places where Keyword #1 had once been),​ and I also added Keyword #2 to​ the​ body copy. the​ keyphrase was added to​ one,​ bold sub-headline and at​ three places within the​ body copy: none of​ which were above the​ fold. it​ was not added to​ any primary headlines that used tags,​ and no keyword density formula was followed for the​ body copy. No other pages on​ my site used this term as​ anchor text in​ links pointing to​ the​ home page. That gave the​ page keyword placement in​ the:

· Title tag

· ALT tags

· Body copy

Seven days later,​ the​ home page hit the​ top 10 for Keyword #2!

So,​ what does all this mean? Simple. There is​ no single primary factor in​ search engine rankings. it​ takes balance,​ testing and tracking to​ find out what works for your particular pages. Your best bet is​ to​ do exactly what I did… begin one step at​ a​ time and track your progress. Did something cause a​ positive movement? Keep it. if​ something causes a​ negative shift,​ take it​ out.

I'm not finished with this page yet. I'll keep trying different things from time to​ time just to​ see what happens. Maybe I'll add anchor text links from the​ internal pages to​ the​ home page. I might try writing articles with keyword-rich anchor text links to​ help boost the​ rankings more. There are many acceptable practices I can implement for this page (or any page) that will allow me to​ observe the​ shifts in​ ranking. as​ the​ old saying goes,​ "Don't put all your eggs in​ one basket." a​ diversified approach to​ SEO copywriting that includes tags,​ copy and links is​ always a​ wise start down the​ road to​ top 10 rankings.

Top 10 SEO Copywriting

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