Top 10 Reasons Why You Shouldn T Choose That SEO Agency

Top 10 Reasons Why You Shouldn T Choose That SEO Agency



In order to​ achieve significant results,​ an​ effective SEO strategy must involve the​ website’s content,​ optimising the​ texts,​ HTML,​ information distribution and site architecture in​ order to​ make the​ website content more visible and relevant.

A simplistic approach usually means troubles,​ or​ rather,​ a​ waste of​ money. Here is​ my list of​ top ten of​ ways to​ detect that the​ people sitting in​ front of​ you​ might not be a​ serious partner to​ make your online business grow.

1. Here is​ your "Top 50" "Top 100" or​ "Guarantee positioning" package.
Yeah..really...

There is​ no way of​ predicting which position any given site can reach on​ any search engine for any keyword. the​ actual ranking of​ a​ site is​ a​ function of​ a​ number of​ ever-changing interactions which are not in​ the​ hands of​ the​ search engine agency. Besides the​ engines themselves periodically changing their ranking logics,​ in​ this very second there are hundreds of​ websites and search engine agencies working hard to​ improve their positioning for the​ keyword "London hotel". How can you​ honestly ensure you​ will rank at​ the​ top of​ them?

And moreover... who cares? the​ position of​ a​ given keyword is​ NOT the​ objective of​ a​ SEO activity. Nor it​ is​ a​ paramether to​ measure your online success. the​ number of​ top rankings for over-inflated keywords is​ not going to​ affect your EBITBA. Conversions and CPA are.

A serious search engine agency will rather get committed on​ the​ quantity and quality of​ traffic (conversions!),​ and to​ bring you​ tangible sales leads (and should be able to​ give you​ more clever advices then just try to​ get your traffic from the​ same old 50 obvious keywords).

2. We don't do doorway pages. These are “landing pages”.
BMW used to​ think it​ didn't make much difference. Then,​ its website completely disappeared from Google. Search engines can discriminate between proper landing pages and spamming,​ and can ban you​ in​ a​ second,​ making all your investments go up in​ smoke. Be sure landing pages are what they should be,​ an​ informative landing enviroment which is​ fully integrated in​ your navigation and content structure.

3. SEO is​ just about throwing in​ in​ some metatags.
Meaning:"We do have a​ feeling that there are other key factors...off-the page elements such as​ blogs,​ social bookmarking,​ press releases,​ viral content,​ advanced link popularity and linkbait are just as​ important as​ metatags for search engines,​ but actually,​ we haven't got a​ clue of​ how to​ do that stuff."

4. It's ok to​ spend 95% of​ your online budget on​ pay-per-click.
Meaning:"Getting you​ your fair share of​ traffic from SEO might take a​ bit more effort on​ our side and we do not really care about your distribution costs".

5. PPC is​ more controllable than SEO.
Meaning:"Achieving and tracking SEO results seems kind of​ hard,​ let's do some ppc advertising instead".

6. We guarantee you​ get ranked in​ 15 days.
Option 1:"No,​ not in​ Google really,​ just in​ 20.000 obscure search engines."

Option 2: "We will get you​ a​ top position in​ Google for 'design luxury yet budget accomodation providers in​ the​ tundra' (with exact phrase match)".

7. We only specialize in​ search engines.
Meaning: "What happens when a​ user arrives to​ your site is​ not our business and we don't understand much about usability or​ what it​ takes to​ generate a​ booking on​ a​ travel website".

8. Yeah,​ we are a​ web agency but will do the​ search engine for you.
Sounds like: "I've been plumber for the​ last 30 years,​ but I will fix with your electrical system for some extra cash".

9. you​ don't need to​ do any work on​ your website.
Meaning:"Deleting that annoying flash intro page would destroy the​ user experience. And adding some interesting content is​ not necessary. Not that many people really use search engines to​ book their travel anyway".

Hint no. 10 is​ open for discussion: post your comment and contribute to​ the​ black list on​ blog.relactions.com




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