The Truth About Optimization 6 Common SEO Myths Debunked

The Truth About Optimization 6 Common SEO Myths Debunked

Gaining good positioning with the​ search engines is​ one channel for increasing your online business — but it’s not an​ end in​ itself. Your ultimate goal isn’t higher traffic,​ but higher sales,​ and thereby,​ profits. Will Reynolds of​ SEO consulting firm,​ sheds some light on​ common misconceptions regarding search engine optimization:

Myth Number One: I have to​ submit my site to​ the​ engines to​ get ranked.

Truth: the​ search engines have advanced to​ the​ point that they’ll find you​ on​ their own. You’re wasting money by paying a​ service to​ submit your name to​ the​ engines.

Myth Number Two: I need to​ optimize for ALL the​ engines.

Truth: There are only three search engines that matter: Google,​ Yahoo!,​ and MSN — in​ that order. Google is​ by far the​ most important in​ terms of​ driving traffic. Nearly every other search engine feeds off one of​ these three,​ so if​ you​ do well in​ any of​ them,​ you’ll show up in​ the​ other engines as​ well.

Myth Number Three: if​ I use pay-per-click ads,​ I don’t have to​ worry about natural rankings.

Truth: Up to​ seventy-five percent of​ users don’t even consider clicking paid ads,​ so if​ you​ rely solely on​ pay-per-click for your business,​ you’re losing out on​ a​ huge section of​ the​ market.

Myth Number Four: My goal should be to​ rank well for all related keywords.

Truth: Certain words and phrases produce better results than others. you​ need to​ look at​ your keyword ROI and conversion rates,​ not just your rankings. Says Reynolds,​ “I’ve seen sites rank highly for terms that result in​ no conversions. That ranking might be getting you​ some exposure,​ but it’s not getting you​ sales.” Analyze your keyword campaigns so you​ can see what your expenditures are doing for your bottom line.

Myth Number Five: My web design doesn’t affect my positioning.

Truth: Your web architecture has a​ tremendous impact on​ the​ search engines’ ability to​ read your site’s content and,​ therefore,​ on​ your rankings. For instance,​ Google assigns the​ most importance to​ your homepage. if​ you​ have a​ flash intro,​ the​ search engines can’t read it​ — they see a​ blank page. if​ there’s no Skip Intro button that allows the​ search engines to​ get past that,​ the​ rest of​ your site’s content may not even get indexed. Bringing in​ a​ consultant to​ work with your web developer may help you​ avoid navigation and structural pitfalls that make your web site difficult for the​ engines to​ read.

Myth Number Six: Increasing my traffic will automatically increase my conversions.

Truth: Your web site must be user friendly as​ well as​ search engine friendly. Advises Reynolds,​ “Don’t butcher your site for the​ engines,​ in​ terms of​ the​ verbiage or​ text size. it​ won’t read well or​ connect with your customers. if​ you​ don't look credible,​ people aren’t going to​ feel comfortable purchasing on​ your site or​ giving you​ their information online.” you​ may rise in​ rankings,​ but it​ will cost you​ in​ conversions.

Increasing your web site’s visitors through search engine optimization is​ important for your E-Biz — and it’s equally important to​ make sure your site’s structure,​ design,​ and navigation are conducive to​ converting those visitors when they land.

The Truth About Optimization 6 Common SEO Myths Debunked

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