The SEO Paradox

Could spending thousands of​ dollars,​ and months of​ effort to​ improve your page ranking,​ lead to​ your URL being penalized or​ even black listed from a​ search engines index?

If you​ are foolish enough to​ resort to​ questionable SEO strategies,​ or​ hire an​ SEO consultant who does; the​ answer is​ a​ resounding yes.

There are no short cuts to​ improved performance at​ the​ search engines,​ no guaranteed formulas for overnight success. Promises of​ instant results,​ or​ a​ cast iron top listing should be greeting with a​ healthy dose of​ skepticism.

If you​ choose to​ forego the​ task of​ optimization yourself,​ there are plenty of​ reputable consultants online to​ choose from,​ but you​ would be well advised to​ ask what methods they will employ. if​ you​ or​ your consultants are tempted to​ consider the​ use of​ hidden text and keywords,​ hidden links,​ keyword stuffing,​ link farms or​ cloaking,​ you​ might want to​ think again.

If an​ SEO consultant suggests submitting your URL to​ 10,​000 search engines and directories wouldn’t you​ want to​ know exactly where it​ will end up? After all,​ we’re talking about the​ credibility and reputation of​ your Web site.

Trying to​ artificially boost your ranking at​ the​ search engines is​ poor strategy. Their algorithms will not differentiate between a​ premeditated attempt to​ trick your way to​ a​ top ranking,​ or​ your innocent use of​ a​ consultant who employs such methods,​ but the​ result may be that your site suffers either way.

If you​ are flirting with questionable SEO methods,​ you​ should ask yourself a​ few questions before you​ proceed:

• What are you​ trying to​ achieve?
• Does your strategy add value to​ your site and does it​ help those searching for the​ content you​ provide?
• is​ your site simply a​ collection of​ commercial and affiliate links,​ or​ does it​ deliver valuable content and good information to​ your visitors?
• Would you​ feel comfortable explaining your SEO strategy with the​ owner of​ a​ competing site?

Google are constantly manipulating their search engine algorithm,​ in​ an​ effort to​ deliver a​ better product; Information that is​ more accurate,​ more relevant and delivers increased value to​ their users. Rather than try to​ do an​ end run around the​ Google search engine algorithm,​ consider embracing that doctrine.

A good,​ solid and ethical SEO strategy requires plenty of​ hard work and patience. the​ potential rewards are not limited to​ your site alone,​ but also to​ those of​ your link partners and most of​ all,​ the​ internet users who are searching for the​ service or​ information that you​ provide.

You can always fall back on​ the​ services of​ an​ SEO consultant if​ all else fails. you​ may find however,​ that a​ sustained effort focusing on​ some simple fundamentals,​ delivers the​ results you​ are looking for.

Keep it​ simple… make sure your site is​ well built,​ easily navigated and that your URL,​ page titles and headings are human reader,​ as​ well as​ search engine friendly. Simple text which describes the​ content of​ your page is​ most effective.

Content above all else,​ will start the​ traffic snowball rolling. Create good,​ original content,​ update it​ regularly and keep adding to​ it. Not only does this provide your readers with the​ incentive to​ refer your site to​ others and visit you​ on​ a​ regular basis,​ but it​ also attracts the​ attention of​ search engine spiders. the​ spiders will return to​ your site more often if​ they notice that you​ frequently update or​ add fresh content.

Quality content is​ also a​ primer for effective link exchanging. Approach other good quality sites related to​ your theme and explore the​ value of​ a​ link exchange agreement. Search engines don’t just look at​ the​ number of​ links pointing to​ your site,​ but also whether those links come from sites containing content which is​ related to​ yours.

If you​ haven’t submitted your sites to​ the​ major search engines,​ do so by following their submission guidelines. you​ should also consider submitting your site to​ the​ Yahoo Directory and the​ Open Directory Project,​ but again,​ be patient,​ it​ can take months to​ get listed and with both Yahoo and DMOZ,​ a​ submission is​ no guarantee that your site will be accepted.

Questionable SEO strategies will always exist,​ as​ will the​ many people who choose to​ use them,​ but a​ far greater feeling of​ satisfaction will result,​ through the​ use of​ an​ ethical approach which leaves your credibility and the​ reputation of​ your site intact.

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