The Ps3 Games Mystery

The Ps3 Games Mystery



The PS3 Games Mystery
The news is​ out: the​ PS3 games console is​ to​ be launched simultaneously around the​ globe in​ November 2006 .​
But despite the​ grand global launch plan for the​ PS3 games console,​ there are doubts about its impact on​ the​ market .​
Even more,​ game analysts doubt if​ this global launch can help Sony regain lost market because of​ the​ earlier release of​ Microsoft's Xbox 360 .​
There are also many speculations why the​ new PS3's launch keeps getting delayed.
Though Sony claims that the​ delays were due to​ digital rights management or​ DRM troubles,​ many analysts believe otherwise .​
Analysts pose more pressing issues as​ reasons for the​ PS3 games console's launch delays .​
Eiichi Katayama,​ an​ analyst from Tokyo-based Nomura Securities' Financial & Economic Research,​ suggests that the​ delays are probably caused by the​ slow progress of​ graphics chip development .​
Others offer reasons such as​ insufficiency of​ appropriate software titles .​
However,​ Sony is​ quick to​ dismiss these rumors and again reiterated the​ problem of​ DRM for their Blu-ray optical drive.
Blu-ray chips provide the​ new console with removable PS3 storage capacity that is​ five times bigger than the​ storage provided by DVDs of​ older consoles .​
Reports that PS3's Blu-ray and DRM feature are almost finished make them unlikely causes of​ delays .​
According to​ Katayama,​ ROM mark and BD+ licensing have already started which make copy protection technology an​ implausible reason .​
Analysts believe that if​ DRM technology really cause the​ delay,​ the​ profit from PS3 games console would not suffer too much .​
However,​ if​ the​ reasons are as​ they believe -- graphics chip development -- the​ sales impact would probably be the​ worst in​ Sony's history.
Sony contradicts the​ analysts' measure of​ the​ situation and denies that the​ delays set the​ PS3 games console and the​ company at​ a​ disadvantage behind Microsoft and Xbox 360 .​
Xbox 360 hit the​ stores last year and is​ still the​ top gaming console according to​ market trends .​
Jennie Kong,​ Sony's European branch's PR manager,​ defends the​ company's strategy and claims that the​ company doesn't allow itself to​ be dictated by their competitors' moves .​
However,​ history supports the​ analysts' views of​ the​ matter .​
It can be recalled that Microsoft and Sony had once faced the​ same situation,​ only this time,​ Sony has the​ advantage with the​ early release of​ their PS2 over the​ first Xbox .​
Current Analysis' Steve Kovsky reminds that at​ that time,​ Microsoft suffered huge losses; clearly,​ Sony is​ slated for the​ same fate with PS3.
If Sony pushes for the​ November 2006 launch,​ it​ gives the​ Xbox 360 a​ full year sales advantage .​
However,​ the​ PS3 games franchise's problem does not end with the​ launch's delays .​
Rumors and news are circulating that even before its game console's launch,​ Sony is​ planning to​ outlaw its resale .​
Different sources claim that Sony plans to​ sell the​ new consoles with their own individual licenses .​
This effectively prohibits second-hand sales in​ person or​ in​ online shops like Amazon.com and eBay.com .​
In essence,​ buyers are only purchasing the​ license to​ use the​ consoles; Sony still holds the​ proprietorship of​ the​ product .​
Game analysts comment that this is​ a​ logical move,​ if​ proven true .​
Sony would need all the​ push it​ can have to​ increase the​ sales of​ individual PS3 units.
The company refrains from making comments about the​ allegations no licensing .​
They maintain that all important announcements have been made during the​ E3 trade show and all other announcements would be made on​ the​ PS3 games console launch .​
This announcement,​ instead of​ putting a​ stop to​ the​ rumor mill only fuel the​ fire .​
But as​ it​ is,​ there is​ nothing gamers can do but just play their PS3 games and wait.




Related Articles:




Powered by Blogger.