The Internet The Worlds Greatest Telephone For The Success Of Your Business

The Internet the​ World's Greatest Telephone for the​ Success of​ Your Business
Business owners of​ companies both large and small can achieve rich improvements in​ their operations if​ they start to​ ask themselves regularly,​ I​ have just been handed a​ powerful new tool .​
It essentially lets me costless communicate with anyone on​ the​ planet .​
How can I​ best use it​ to​ my advantage?
to​ focus,​ business owners must first ask themselves two questions: as​ a​ business owner,​ what am I​ trying to​ achieve?
Marry your answers to​ the​ diverse communications capabilities of​ the​ World Wide Web; you​ will inevitably create some powerful and highly beneficial new initiatives.
in​ exploring strategies for success in​ the​ developing environment,​ it​ is​ essential to​ recognize a​ fact that is​ often overlooked: the​ Internet is​ fundamentally a​ new communications vehicle .​
As a​ consequence,​ a​ large part of​ its value arises because it​ permits cost-effective communications — down the​ street or​ on​ a​ worldwide basis—that were not possible before its emergence.
Why is​ this so important? Because many people have a​ very different view of​ the​ World Wide Web .​
They will suggest that the​ Web is​ an​ entertainment medium —something that has more in​ common with the​ television than the​ telephone .​
This focus is​ easy to​ appreciate; the​ typical person is​ more interested in​ the​ new offerings on​ the​ Web that can entertain him or​ her than the​ less exciting details of​ enhanced communications capabilities .​
In addition,​ Internet use is​ the​ first activity in​ over forty years that has been clearly documented as​ something that causes people to​ spend less time watching television .​
It's therefore natural to​ think of​ it​ as​ a​ substitute for this medium.

Benefits of​ Internet Telephony to​ Your Business:
1) Availability Completely under Customer Control .​
With the​ internet,​ visitors—potential customers —come to​ Web sites at​ their convenience,​ making them far more receptive to​ what companies have to​ say because the​ customers aren't being intruded upon (as happens with telemarketing).
2) One-to-Many Communications Performed Seamlessly .​
The Internet offers one-to-many communications systems without losing the​ privacy or​ interaction possible by phone .​
a​ single posting at​ a​ Web site reaches as​ many people as​ visit the​ site that day
3) Reduced Effort,​ Time,​ and Cost .​
The Web makes things easy and affordable.
Not all businesses are currently bringing in​ added profit via the​ Web yet; nonetheless,​ every business needs to​ be working on​ it​ in​ order to​ be competitive today .​

the​ Web makes it​ possible for companies both large and small to​ develop new communications processes that save time and money while enabling faster responses to​ customer needs.
Many industries rely on​ widely distributed field sales forces that may consist of​ independent agents or​ company employees .​
In today's fast-moving business environment,​ providing these frontline soldiers with the​ most up-to-the-minute information and the​ best possible tools and support is​ critical to​ success,​ and by using the​ Web,​ companies can do so at​ far lower cost.

2) Availability Completely under Customer Control.
With the​ Internet,​ visitors—potential customers—come to​ Web sites at​ their convenience,​ making them far more receptive to​ what companies have to​ say because the​ customers aren't being intruded upon (as happens with telemarketing).
3) One-to-Many Communications Performed Seamlessly
the​ Internet offers one-to-many communications systems without losing the​ privacy or​ interaction possible by phone .​
a​ single posting at​ a​ Web site reaches as​ many people as​ visit the​ site that day.
4) Reduced Effort,​ Time,​ and Cost .​
the​ Web makes things easy and affordable .​

the​ Web makes it​ possible to​ communicate regularly with a​ large volume of​ customers at​ virtually no cost.
Businesses can generally benefit by disseminating information; yet up to​ now,​ there has not been a​ cost-effective,​ satisfactory way of​ timely customer notification .​
Not only is​ direct mail costly,​ but the​ timing of​ delivery is​ erratic and an​ overwhelming amount of​ it​ is​ never even opened .​
The telephone is​ timely,​ but information disseminated by telephone is​ also costly and runs the​ risk of​ alienating customers who don't want to​ be bothered by solicitors.
Enter the​ Internet .​
The World Wide Web gives companies a​ low-cost method to​ communicate with existing customers and to​ reach out to​ potential ones with a​ timeliness that has never before existed.
the​ new capabilities created by the​ Internet far exceed what could be accomplished with the​ telephone .​
Consider how a​ well-designed Internet customer-communications system can work:
1.) Orders are confirmed by e-mail —first immediately after they are placed,​ and again when they are shipped out .​
The shipping confirmation notice includes an​ internal tracking number to​ help customers locate the​ package if​ it​ fails to​ arrive on​ a​ timely basis.
2.) Customers can register for e-mail notifications of​ various kinds .​
By filling out an​ online form,​ customers can request to​ be notified about newly available products that are likely to​ be of​ interest to​ them.
3.) Missing customers can be inexpensively lured back: If a​ frequent customer has not made a​ purchase for some time,​ the​ electronic retailer can send a​ $5 or​ $10 digital coupon to​ encourage a​ return purchase .​
These types of​ ongoing efforts to​ build loyalty can be triggered by well-designed automated databases,​ combined with virtually costless e-mail,​ to​ create an​ inexpensive,​ potentially high-return,​ and customer loyalty program.
This suggests a​ central strategy for any business today: Gather e-mail addresses from customers (and permission to​ contact them using these addresses),​ even if​ you​ don't yet have an​ interactive Web site .​
Every business from a​ major manufacturer to​ a​ regional discount store to​ the​ local plumber will find that well-designed e-mail messages can be a​ low-cost,​ highly effective means of​ building profitable revenues .​
In Strategy 7,​ I​ discuss how a​ local pest-control business might benefit tremendously from an​ e-mail-based initiative.
the​ Importance of​ round the​ clock availability
Like a​ good catalog and 800 numbers,​ the​ Internet makes your company accessible to​ customers worldwide twenty-four hours a​ day .​
However,​ the​ Web is​ better than the​ world's greatest catalog.
Here's why:
Additional visuals as​ well as​ more written detail .​
Catalogs face an​ inherent limitation: Paper and postage are costly .​
As a​ result,​ details —other views of​ a​ product as​ well as​ more written description—often have to​ be left out .​
So while the​ 800-number operator can read to​ customers the​ special washing instructions,​ if​ the​ product is​ offered on​ the​ Internet,​ the​ consumer can read the​ special washing instructions for him- or​ herself,​ scroll through a​ more lengthy product description,​ and in​ all likelihood,​ see more than one view of​ the​ item.
Expanded offerings .​
Today catalogs typically list only a​ portion of​ a​ company's offerings,​ simply because more listings mean expansion of​ printing and mailing costs .​
The Web obliterates this limitation.\
Remember too,​ that anything that can be accomplished online instead of​ by phone is​ more cost effective .​
a​ five-minute call to​ order a​ $50 item,​ at​ a​ cost of​ $1 per minute,​ means that the​ call is​ a​ significant percentage of​ the​ cost structure,​ and a​ five-minute inquiry—with no purchase attached —creates a​ financial loss in​ addition to​ time lost by personnel who might have been making a​ sale to​ someone else .​
This contrasts with use of​ the​ Internet,​ where—to the​ extent that communications cost exists—they are trivial,​ and consumers bear the​ cost of​ company contact by paying their access service.
the​ Internet has now led to​ a​ new definition of​ what customers have come to​ expect: in​ the​ emerging era,​ businesses are almost required to​ provide twenty-four-hour Internet communications,​ so that the​ consumer can shop from home whenever he or​ she wants to​ .​
Sites that prosper will be more than order-taking vehicles; they will provide a​ creative,​ educational experience that builds knowledge about their products and services and engenders sales as​ well as​ ongoing customer loyalty .​
Whether your business specializes in​ Porche luxury cars or​ temporary employment services ,​ the​ Web offers you​ the​ opportunity to​ find people who are looking for what your company sells.

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