The Importance Of Anchor Text In SEO

Many times as​ an​ SEO consultant,​ a​ client will come to​ me with a​ business website that has numerous high quality links and still doesn't see the​ results they are looking for with regards to​ SEO. When this issue arises,​ one of​ the​ first things a​ look for is​ to​ see if​ the​ site has key word rich content. if​ content is​ not the​ issue,​ it​ is​ more than likely an​ anchor text issue. in​ this article I will address what anchor text is​ and how it​ can be applied to​ improve the​ overall ranking of​ any particular website. I will also cover how a​ website can track ones anchor text.

Anchor text,​ in​ a​ nutshell,​ is​ the​ text attached to​ a​ link that points to​ your site. Google,​ Yahoo and other major search engines place a​ lot of​ weight on​ not just links but also on​ what exactly is​ made-up of​ the​ actual link. Many people attach links to​ such words as​ "click here" or​ "homepage". Unfortunately,​ according to​ Google's search algorithm or​ ranking formula,​ you​ are now getting credit for the​ term "click here" and not "Cheap Widgets" or​ whatever keyword or​ phrase you​ are optimizing for. When link building,​ it​ is​ important to​ fully understand what keywords you​ are trying to​ optimize for and include them in​ the​ links you​ build. When issuing press releases,​ news articles,​ and blog entries,​ make sure you​ are including your specific anchor text with all links pointing to​ your site.

For sites that don't have a​ lot of​ links,​ directory submissions are a​ great way to​ build text links with the​ anchor text you​ deem necessary. Many directories that are considered "SEO friendly" allow you​ to​ choose any type of​ anchor text you​ see fit. a​ great resource to​ find these "SEO Friendly" directories is​ a​ site called info.vilesilencer. They list hundreds of​ "SEO friendly" Directories that you​ can submit to.

Tracking your website's anchor text can sometimes be tricky. I recommend using some of​ the​ free anchor text trackers that can be found online. Google Webmaster Tools has a​ very good section devoted to​ showing the​ number of​ links each one of​ your pages has and the​ text link that Google recognizes. There is​ also a​ great site called Back Link Watch.

Another important factor when considering anchor text is​ to​ look at​ your website's internal anchor text. When creating a​ link to​ one of​ you​ other pages on​ your website,​ it​ is​ very important to​ include the​ keywords in​ your link that you​ are optimizing for on​ your other page. For example if​ you​ are selling iPod batteries on​ one of​ your site's sub pages,​ your anchor text should be iPod batteries. a​ great place to​ include all of​ your pages anchor text is​ your website's sitemap.

In conclusion Anchor text needs to​ be considered in​ all SEO campaigns. Although is​ just a​ small piece of​ the​ SEO puzzle it​ make a​ world of​ difference when it​ is​ used correctly.

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